Multimedia Communications Specialist

HMSAHonolulu, HI
4hHybrid

About The Position

Creates original content that engages our target audience and supports HMSA's business goals and objectives: Researches, produces, writes, shoots, and edits in-house videos and livestreams. Writes clear and compelling stories in HMSA's brand voice. Writes effective digital headlines and summaries that help attract audiences. Creates engaging social media posts that attract audiences and encourage readers to interact with HMSA. Creates and develops content for digital platforms, including but not limited to web, social media, HMSA's blog, email and text messaging, that informs, educates and inspires. Uses the best tool (e.g., written, design, infographics, video, etc.) to tell the story in a way that connects with the target audience and is appropriate for the vehicle. Creates news and event-based content impacting all stakeholders, including text stories, photos/graphics, live streaming content, and social media elements. Participates with teams internally and externally in the creation and distribution of content. Works as or with another videographer/editor to gather video assets, (i.e., conducts on-camera interviews with stakeholders with an ear toward eliciting compelling sound bites, identifies and directs videographers to shoot needed b-roll footage, and conceive graphics). Takes and edits photos and videos to create their own stories, and provides layout/design direction, as needed, to tell the story. Provides packaging and presentation across all platforms, including mobile and other social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter). Works along with other video editors to fine tune and optimize videos from pre-production to delivery. Works closely with the video, web, and design teams to ensure design principles and brand elements are effectively translated into social media and/or digital assets. Works collaboratively with communications brand, social media, design, and digital counterparts to help conceptualize and produce engaging digital content for HMSA channels.

Requirements

  • Bachelor's degree and three years of related work experience; or an equivalent combination of education and related work experience.
  • Experience operating video cameras, tripods, lights and other equipment in a professional manner.
  • Experience with writing for print, broadcast, and online content.
  • Excellent verbal and written communication skills.
  • Excellent verbal and written presentation skills.
  • Familiarity with social media tools.
  • Experience creating and editing photos and videos using a software on a personal phone.
  • Intermediate working knowledge of Microsoft applications, including but not limited to Word, Excel, Outlook, and PowerPoint.
  • Experience with video editing software, such as Apple's Final Cut Pro or equivalent software.
  • Must have valid driver's license, access to an automobile with current license, registration and no-fault insurance.

Responsibilities

  • Creates original content that engages our target audience and supports HMSA's business goals and objectives
  • Manages production schedule and timelines
  • Research, strategy, and analysis
  • Perform all other miscellaneous responsibilities and duties as assigned
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