Mercantile Bank-posted 2 days ago
Full-time • Mid Level
Grand Rapids, MI
501-1,000 employees

Join Mercantile Bank as a Multimedia and Promotions Specialist in Grand Rapids, MI, and immerse yourself in an energetic, high-performance environment where your creativity thrives. This role offers the chance to collaborate with a diverse team, driving innovative marketing strategies that connect with our customer-centric values. You'll have the opportunity to shape compelling multimedia content, allowing your ideas to come to life while showcasing your problem-solving skills. Experience the satisfaction of promoting financial excellence while being part of a forward-thinking culture that values inclusivity and accountability. At Mercantile Bank, we foster a fun atmosphere where your professional growth is nurtured, making every day exciting. Take this chance to impact our community and elevate our brand presence in the banking industry. Join us and contribute to a dynamic organization that prioritizes innovation and customer engagement. As a Multimedia and Promotions Specialist at Mercantile Bank, you will lead the charge in social media management across platforms like Facebook, Instagram, LinkedIn, YouTube, and Vimeo. Your role will encompass content creation, where you will design engaging graphics and write captivating posts tailored to our diverse audience. You'll be strategic in deploying campaigns, measuring their success, and continuously refining our approach based on analytics. As the voice of Mercantile Bank online, you will engage directly with customers, ensuring their queries and interactions reflect our brand values. Additionally, you will support video and photo production, helping craft visual content that showcases our commitment to excellence. Your expertise will extend to managing our online customer reviews while contributing to the company's fun culture through participation in the Fun Committee and mascot management. This multifaceted position offers an exciting opportunity to drive brand awareness and community engagement.

  • Manage Mercantile Bank's social media by creating content that supports the bank's strategic direction and engages with our customers.
  • Participate in visual production planning, on set, as well as in post-production in creating the final product.
  • Create graphic design content.
  • Manage online customer reviews and provide support and response.
  • At least 2 years' experience in social media management, photo + video production assistance
  • Graphic design experience with editing and content creation skills
  • At least a two-year college degree, certification or licensing, or completion of specialized training or job-specific skills acquired through an apprenticeship program
  • 2 years customer service experience digital experience
  • HubSpot CRM experience
  • competitive compensation
  • bonus opportunities
  • best-in-class benefit options
  • minimum of 3 weeks' vacation
  • sick time
  • 11 paid holidays
  • generous 401k match of 5%
  • company paid life insurance
  • tuition reimbursement
  • IVF and adoption assistance
  • zero-interest loans for fitness equipment and business attire
  • discounted bank services
  • employee stock purchase plan
  • 529 savings plans
  • health savings accounts
  • flexible spending accounts
  • legal protection
  • exceptional training and development opportunities
  • encouragement to connect with community through volunteer opportunities
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