Multi Media Advertising Account Executive

Cumulus Media New Holdings Inc.-posted 4 months ago
Full-time • Entry Level
Allentown, PA
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Cumulus Media is hiring exceptional candidates to join our Local Advertising Sales Team as Multi-Media Advertising Account Executives. Cumulus Media hires passionate, outgoing, motivated, goal oriented, organized, customer-focused problem solvers who have great communication skills and a desire to WIN in a highly competitive, fast paced sales environment. Cumulus Media provides our teams with great products to sell, terrific training tools to help you succeed, and a sales system and culture where you can realize your full potential. Cumulus Media offers coordinated RADIO and DIGITAL solutions to our clients that deliver Results and Return on Investment. Cumulus Media targets thousands of local businesses and introduces these companies to our large audiences and community of consumers. We can reach potential customers for local businesses ON-AIR, ON-LINE and ON-SITE.

  • The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
  • Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives.
  • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing.
  • Beyond our broadcast products, have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects.
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis.
  • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace.
  • Think creatively and generate original ideas.
  • Proficient in Microsoft Office suite, social networking platforms and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business.
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally.
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy
  • 1-3 years in Media Sales background preferred.
  • Bachelor's Degree in Business, Marketing or related field is preferred.
  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
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