MULTI-BRAND MARKETING ASSOCIATE MANAGER (P1-1531570-2)

Panda Express • Rosemead, CA

195d • $90,000 - $126,500

About The Position

The Multi-Brand Marketing team is a dynamic team focused on developing processes and platforms to drive growth and engagement for our alternative brands. We aim to build meaningful connections with local communities, fostering guest love and loyalty. The Associate Manager, Multi-Brand Marketing is responsible for helping develop and optimize brand strategies while executing marketing plans for a portfolio of restaurant concepts. Balancing long-term brand building with short-term performance driven initiatives, the PRG Multi-Brand Marketing Team oversees licensee, fast-casual brands such as Raising Cane's, Whataburger, Hibachi-San, Wasabi and Uncle Tetsu as well as company-owned, fine-dining brands Panda Inn and Yakiya. The Associate Manager partners with senior Operations leadership, providing critical support to achieving financial and growth objectives. Additionally, the position works on cross-functional teams, helping drive brand positioning, menu innovation, pricing, local marketing programs, new store opening plans and guest experience initiatives.

Requirements

• Bachelor's degree in Marketing or equivalent field required; MBA preferred.
• Minimum five years of directly applicable marketing experience in a hospitality/restaurant environment; experience in an hourly or managerial restaurant position preferred as well as experience in new store openings.
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Responsibilities

• Partner with Operations leadership at PRG licensee partners, and alternative concepts, helping them develop strategies, programs, and tools that achieve financial and growth objectives.
• Analyze the competitive landscape, benchmarking each brand against local competitors in terms of product, price, promotion, and brand loyalty.
• Assist with developing and documenting PRG Multi-Brand Marketing policies, procedures, and process improvements to enhance team performance and efficiency.
• Support and implement brand strategies, programs, and tools to increase guest visits and grow guest frequency, store level sales, transactions, and guest satisfaction.
• Execute a tiered New Store Opening strategy catering to specific market needs, overseeing marketing activities for approved new store openings.
• Collaborate with external creative partners or agencies to help develop and implement promotions consistent with brand positioning that drive sales and transactions.
• Provide input on pricing strategies based on historical analysis and competitive and consumer insights.
• Contribute to the design of a comprehensive off-premises, omnichannel consumer experience for alternative concepts.
• Develop and execute loyalty/rewards structure for alternative concepts.

Benefits

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity
• Full medical, dental, and vision insurance
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays
• Continuous education assistance and scholarships
• Income protection including Disability, Life and AD&D insurance
• Bereavement leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree