About The Position

The Mission: Lanspeed is a premier IT Managed Services Provider (MSP) built on 40+ years of reputation, integrity, and trust. We are hiring a specialized 1099 Partner to architect and execute a modern demand generation engine from the ground up. We are not looking for a list-puller or a generic SDR. We are looking for a Builder/Operator who combines deep technical expertise in Apollo.io with the emotional intelligence required to sell high-trust services to CEOs and business owners. The Three Mandates: 1. The Build (AI Demand Gen Stack) Requirement: You must architect a complete, modern demand generation stack. Scope: Beyond just email, you will design a holistic system that may include power dialing, direct mail, social touches, and ad/content layers. The Test: You will tell us what the modern stack looks like. We expect you to select, implement, and manage the best-in-class AI tools for multi-channel demand generation and sales orchestration. 2. The Engine (Apollo.io Administration) Requirement: proven, expert-level mastery of Apollo.io. (or a compelling argument to use a different tool or set of tools) Scope: You will own the instance—handling all data governance, custom field configuration, intent-based triggers, and technical integrations with our other tools. You must ensure the data is clean, the sequencing is flawless, and the goals are achieved. 3. The Execution (High-Trust Sales) Requirement: You must have experience selling MSP solutions in a high trust and reputation based marketplace. You will personally handle the output of the system you build. Scope: You are the first human touchpoint. You will conduct the First-Time Appointment (FTA) video calls. The Message: You are not selling a commodity. You are selling Reliability, Integrity, and IT Expertise. You must be able to articulate these intangible values to a non-technical decision-maker without sounding scripted or robotic. The Workflow: Identify: You find high-fit prospects (50-500 seats in SoCal). Engage: You use your system to generate warmth and interest. Qualify: You hold the video call to validate the lead (Budget, Authority, Need, Timeline). Handoff: You pass qualified leads to our onsite technical team only when the prospect is ready for an onsite meeting. To Apply (Strictly Enforced): We are looking for experts. To be considered, you MUST include a link to a Loom video (3 mins max) addressing the following three points. Do not apply without this video. The Blueprint: What specific tool stack do you recommend building around Apollo.io to achieve a multi-channel "trust-based" sales motion? Show examples of successful implementations you have built. The Budget: Based on your recommended stack, what monthly budget should we set aside for tools and spend? The Accountability: How do you define and measure success? What specific KPIs or outcome targets should we hold you accountable to for this investment?

Requirements

  • Deep technical expertise in Apollo.io
  • Emotional intelligence required to sell high-trust services to CEOs and business owners.
  • Proven, expert-level mastery of Apollo.io (or a compelling argument to use a different tool or set of tools)
  • Experience selling MSP solutions in a high trust and reputation based marketplace.

Responsibilities

  • Architect a complete, modern demand generation stack.
  • Design a holistic system that may include power dialing, direct mail, social touches, and ad/content layers.
  • Select, implement, and manage the best-in-class AI tools for multi-channel demand generation and sales orchestration.
  • Own the Apollo.io instance—handling all data governance, custom field configuration, intent-based triggers, and technical integrations with our other tools.
  • Ensure the data is clean, the sequencing is flawless, and the goals are achieved.
  • Personally handle the output of the system you build.
  • Conduct the First-Time Appointment (FTA) video calls.
  • Identify high-fit prospects (50-500 seats in SoCal).
  • Use your system to generate warmth and interest.
  • Hold the video call to validate the lead (Budget, Authority, Need, Timeline).
  • Pass qualified leads to our onsite technical team only when the prospect is ready for an onsite meeting.
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