MSL CREATIVE DIRECTOR

Meta•Menlo Park, CA

About The Position

At Meta, we are dedicated to building Personal Superintelligence to empower every individual with greater agency to create, connect, and achieve their aspirations. We believe the future of AI lies in personalized tools, such as context-aware wearables, that know you and help you navigate the world, rather than replace you. By combining massive infrastructure with a commitment to open sharing and rigorous safety, we are uniquely positioned to deliver this technology to billions, ensuring that this decisive era of superintelligence serves to expand human potential and individual prosperity. Meta Superintelligence Labs’ RealTime AI team is seeking an experienced creative director to lead creative strategy on the look and feel of the content, products, and tools. This role is focused on the visual embodiment of AI-powered characters. You will define the visual direction of our AI, managing the art direction for 1P (Meta-native), 2P (Partner), and 3P (User-created) characters across our family of apps. You will sit at the convergence of art and engineering, collaborating closely with modeling (ML) researchers and product teams to translate raw intelligence into expressive, relatable, and high-fidelity visual personas.

Requirements

Bachelor's degree or equivalent experience with 10+ years of experience with art and creative direction
Experience working independently
Previous experience collaborating with product and technical teams
Expertise in AI image and video generation
Proficiency with technical art production (e.g. 3D modeling, video streaming, procedural art generation)
Demonstrated critical thinking skills and impeccable track record of creative judgment
Experience leading and collaborating on cross-functional projects to build products, respond to urgent needs, preempt issues and address concerns in collaborative and timely fashion
Experience building products related to broad communities and niche topics

Nice To Haves

Experience with conversational products (e.g. chatbots, digital assistants)
Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery
Digital Human Experience: specific experience working on "Digital Humans," virtual beings, or advanced avatar systems
Product Lifecycle Experience: Experience taking a product from early roadmapping and ambiguity through to final delivery and live-service iteration

Responsibilities

Visual Strategy & Art Direction: Define the aesthetic direction and visual language for embodied AI characters, establishing quality bars for realism, stylization, and expressivity across mobile, VR/MR, and web surfaces
Character System Architecture: Lead the creative development of scalable character systems (avatars, photorealistic digital humans, and stylized agents) that can function across 1P, 2P, and 3P use cases
Cross-Functional Collaboration: Partner closely with Machine Learning (ML) researchers and Engineering teams to optimize how AI models drive visual outputs—specifically focusing on audio-to-face animation, gesture generation, and multimodal expression
Pipeline & Tooling Optimization: Direct the evolution of creative tools and pipelines, ensuring that artists and external creators can leverage our AI tools to create high-quality embodied characters efficiently
Prototype to Production: Drive rapid prototyping of new character behaviors and interactions, moving successful concepts from the "lab" phase into production-ready features for the Family of Apps (Instagram, WhatsApp, Messenger, Facebook)