Motorcycles Sales - Black Hills Harley Davidson

Sonic Automotive•Rapid City, SD

About The Position

Black Hills Harley Davidson is seeking Full-Time Year-Round Motorcycle Sales Associates to provide customers with prompt, dependable, high-quality motorcycle sales using current proactive feature benefit sales techniques. This is a full time, year-round position that works Tuesday-Saturday in the off season with additional hours required including some over-time in the summer. Benefits include an employee discount, employer match 401k, paid vacation, health insurance, including vision and dental options after a qualification period!

Requirements

Must have the ability to get along with a broad customer base.
High energy level.
Excellent communication skills and demonstrated “closing skills”.
Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Responsibilities

Attain new and used sales quotas as agreed upon with the sales manager.
Use floor time effectively to meet customer needs and solicit sales of all products.
Present the features of all products to customers along with their benefits.
Show each customer the advantages of products over competing brands.
Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
Maintain profit margin objective for all motorcycle sales.
Follow procedures to ensure timely and proper completion of all paperwork.
Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
Maintain floor stock daily to ensure vehicles are clean and polished.
Greet customers immediately in a courteous and friendly manner.
Handle telephone transactions quickly and courteously.
Ensure customers are properly qualified for needs, wants, and buying ability.
Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
Conduct a road test and pre-delivery inspection prior to delivery to the customer.
Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
Contact customers to encourage additional sales and ensure customer satisfaction.
Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
Attend training sessions to keep current with sales techniques and department issues.
Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).
Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).
Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Meet or exceed sales quotas regularly.
Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.