Monetization Manager

McAfee • Frisco, TX

6d • Hybrid

About The Position

This employee will own the end-to-end strategy and execution of free-to-paid initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance.
You’ll partner with others on the Monetization team to build a roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics.

Requirements

• 6-8 years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company.
• Proven success optimizing free-to-paid conversion funnels.
• Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling.
• Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design.
• Operationally minded with a track record of building scalable systems, processes, and workflows.
• Outcome-oriented, strategic, and experiment-driven.
• Comfortable balancing long-term vision with short-term impact.
• Highly collaborative, influential, and adept at driving alignment across functions.

Responsibilities

• Develop and own the free-to-paid conversion strategies and tactics
• Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn.
• Lead ideation, validation, execution, and ongoing performance monitoring for all in-scope initiatives.
• Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs.
• Optimize the purchase funnel, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies.
• Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers.
• Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy.
• Work with Onboarding & Engagement to ensure customers understand the value of the product before introducing monetization opportunities.
• Build operational rigor in planning, reporting, process documentation, and project governance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees