Mining Marketing Director
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About The Position
The Mining Marketing Director leads the mining marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy, and demand for Caterpillar mining products, services, and solutions. This role serves as the primary liaison between Mining and other business unit marketing teams, playing a pivotal role in global marketing initiatives. Responsibilities include overseeing digital and in-person experiences such as customized dealer programs, mining trade shows, customer visits, and training programs. Collaborating with product managers and regional sales teams, the Mining Marketing Director identifies critical marketing needs and guides the creation of tailored, region-specific solutions. The team, under the Director's supervision, will create an annual plan for key customer events, manage the marketing budget, execute global initiatives, and enhance marketing programs focusing on electrification and sustainability. The role also ensures the integration of existing product campaigns, new product launches, and internal marketing efforts into major events, aligning the mining sustainability message with the overall go-to-market strategy. Key goals include upholding Caterpillar's Mining brand integrity and positioning Caterpillar as a trusted partner offering impactful solutions for the mining industry while supporting sustainability objectives.
