Military Partnerships Marketing Manager
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About The Position
The Military Partnerships Marketing Manager at Southern New Hampshire University (SNHU) will play a crucial role in the University Partnerships Operations and Implementation team. This position is designed to support SNHU's key targeted audiences and partnerships, particularly within the military and government sectors. The manager will be responsible for the implementation of daily marketing efforts aimed at expanding SNHU's reach among military and government audiences throughout the student journey. This role will involve collaboration with partnership development, operations, communications, and field teams to deliver strategic marketing initiatives tailored to these segments. In this position, the Military Partnerships Marketing Manager will report directly to the Senior Partnerships Marketing Manager. The responsibilities will include helping to develop and execute marketing strategies, applying audience insights to create effective marketing plans, and coordinating marketing activities that generate demand for university programs. The manager will also oversee the development and maintenance of marketing assets across various channels, ensuring that all messaging aligns with the university's brand and strategic goals. Additionally, the role will involve supporting university-wide initiatives, including military partner sponsorships and associated marketing campaigns, while ensuring compliance with Department of Defense (DoD) marketing guidelines. The manager will track the effectiveness of marketing campaigns, provide relevant data to strategy and field teams, and assist in sales enablement efforts for assigned segments. This position may also require coordination with external vendors to supply necessary marketing materials and support the launch of new partnerships within the assigned segments. Overall, the Military Partnerships Marketing Manager will be integral to enhancing SNHU's engagement with military and government audiences, contributing to the university's mission of transforming lives through education.
