Mickey Thompson MA Program Manager

Goodyear • Akron, OH

121d

About The Position

The Mickey Thompson Marketing Alliance (MTMA) Program Manager leads the go-to-market strategy as it relates to MTMA Dealer Program. This position manages all facets of the program, including communication, administration, relationship building, marketing, and product awareness. In addition, this role is the primary owner of the relationship with 360 Insights, the external vendor that facilitates the program. The incumbent will also track competitor programs and promotions relative to the market. This role will be located at the Mickey Thompson headquarters in Stow, OH.

Requirements

• Bachelor's degree in business or related field, or in lieu of degree 10 or more years of experience in Customer Development
• 5 or more years of experience in Customer Development
• Experience in sales/marketing associated with program initiatives
• Experience in Marketing - Desired
• Exposure to multiple channels and facets of the organization - Desired

Nice To Haves

• Experience in selling or a demonstrated ability to have positive inter-relationships with customers
• Analytical skills and the understanding of marketing/business principles
• Outstanding leadership and organizational skills
• Excellent communication skills and problem-solving ability
• Conflict-resolution skills
• Proficient computer skills, including Microsoft Office, SAP, and Enterprise Data Warehouse (EDW)

Responsibilities

• Oversee dealers and retailers associated with the program
• Create promotions to distribute to customers and members
• Work closely with Mickey Thompson Sales team
• Review the program yearly to ensure it remains competitive in the market
• Maintain consistent awareness of the industry and competitor associate dealer programs
• Manage the dealer database
• Act as the primary contact person for 360 Insights to conduct bi-weekly meetings
• Manage payouts that each member receives and troubleshoot issues as they arise
• Create requests with Finance team for quarterly payouts
• Ensure that each Marketing team member has the marketing material needed
• Update marketing material to keep it current and relevant
• Maintain a relationship with all members to help drive engagement, grow sales, and provide market research
• Plan trips to visit member locations to ensure they have appropriate marketing and sales material
• Help solve member issues, follow-up with members after visits, and keep active touch-points
• Remain knowledgeable of all Mickey Thompson products and be prepared to answer member questions/assist in product issues

What This Job Offers

• Job Type: Full-time
• Industry: Plastics and Rubber Products Manufacturing
• Education Level: Bachelor's degree