Lead, coach and develop professional sales staff in new group sales in order to achieve membership and margin targets, continually improve performance and translate key initiatives into action. Conduct day to day management of sales team for assigned market segment. Achieve commercial new group membership enrollment forecast for assigned segment. Monitor daily performance and workflow of sales staff to deliver on expectations for quota achievement, sales pipeline development. Manage and enhance relationships with brokers/consultants. Create new sales distribution channels and manage and enhance existing sales channels.