MGR, UNIT MARKETING - EASTERN MICHIGAN UNIVERSITY - YPSILANTI, MI

Compass Group•Ypsilanti Charter Township, MI

21d•$65,000 - $75,000

About The Position

As a Marketing Manager at Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success at Eastern Michigan University. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals.

Requirements

Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
Strong organizational, time management, and communication skills, both verbal and written
Ability to present to large groups
Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
Experience with social media tactics to improve brand awareness

Nice To Haves

Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
Graphic design skills using Adobe Creative Suite are a plus

Responsibilities

Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
Manage and complete the dining brand's digital strategy
Coordinate consumer feedback programs and analyze results to improve services
Establish and maintain merchandising standards
Present to various campus departments and student groups throughout the year
Collaborate with campus departments on ongoing and new campaigns
Supervise Student Success interns or sales ambassador teams
Coordinate and complete training and engagement programs for associates
Report on return on investment and key performance metrics
Develop vision plans and conduct quarterly client and collaborator presentations
Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability