The Retail Enablement Manager plays a critical role in activating, supporting, and optimizing the performance of our retail teams. This role is responsible for building the bridge between strategic initiatives and frontline execution—ensuring that retail employees are equipped with the right tools, training, messaging, and mindset to deliver exceptional member experiences and achieve key business objectives. By aligning people, processes, and promotions, the Retail Enablement Leader drives consistency, clarity, and confidence across all locations. This individual partners closely with Marketing, Learning & Development, Product, and Retail Leadership to streamline the flow of information, reduce friction in the field, and ensure every campaign, product rollout, or experience enhancement is successfully adopted and delivered with excellence. From in-branch playbooks and job aids to training support and performance insights, the Retail Enablement Leader ensures frontline teams are not just aware—but prepared, engaged, and energized to act. Ultimately, this role fuels member satisfaction, campaign conversion, employee effectiveness, and brand consistency at every touchpoint.