Mgr, Product Marketing

Lam Research • Fremont, CA

20h • $114,000 - $253,000

About The Position

In the Global Products Group, we are dedicated to excellence in the design and engineering of Lam’s etch and deposition products. We drive innovation to ensure our cutting-edge solutions are helping to solve the biggest challenges in the semiconductor industry.
This position, based in the Fremont, and reporting to Managing Director, will focus on understanding and assessment of mainstream and near term advanced packaging market & technology segment, aligning Lam solutions with goal of successful P&D identification and execution. Mainstream and near term technology are defined as < n+2 packaging technology (or <3 years).
As part of the Advanced Packaging Strategic Marketing group, the candidate will occupy a high-impact role designed for a future leader in the semiconductor industry. Unlike traditional product marketing roles, this position sits within a centralized strategic organization and will serve as the “Strategic Intelligence Officer” for the entire company. You are responsible for providing the technical and competitive evidence required to align Lam’s diverse Product Groups (Etch, Deposition, and Clean) into a unified, market-winning Advanced Packaging solution for Lam customers.

Requirements

• Education: B.S. in Materials Science, Chemical Engineering, Electrical Engineering, or Physics is required. An MBA or a Master’s in a technical field is highly preferred.
• >5 years of experience in the semiconductor industry, with a understanding of Advanced Packaging (e.g., Heterogeneous Integration, 3D IC, Silicon Interposers, or Wafer-Level Packaging).
• Strong technical roadmap knowledge & hands on experience on wide ranging packaging tools & applications
• Independent and accountable, work on one’s own and make decisions within the assigned area of responsibility
• Strong inter-personal and communications skills: ability to present complex technical roadmaps to senior leadership and influence internal stakeholders who may have competing priorities.
• Analytical and problem-solving skills: while supported by a Marketing Analytics team, must be able to interpret TAM/SAM data and competitive benchmarks to build a bulletproof business case
• Team player: ability to work in matrix organization - with internal & external stakeholders
• Strategic Intuition: Ability to look at a technical spec sheet and immediately identify the commercial "so what?" for a customer’s bottom line.
• Agility: A "self-starter" mindset capable of navigating a large, matrixed organization like Lam Research to find data, build relationships, and drive results.
• Ability to travel within region and occasionally internationally

Nice To Haves

• Prior marketing experience will be an added advantage

Responsibilities

• Cross-Functional Product Group Marketing Alignment
• Act as the primary liaison between the Strategic Marketing team and the individual Product Groups.
• Map
• Messaging Synergy: Ensure that specific tool value propositions align with the broader corporate Advanced Packaging narrative. This includes collateral development for external marketing
• Influence without Authority: Work with PG-level PMMs to ensure R&D priorities are addressing the most critical customer "unmet needs" in the packaging flow
• Support of Lam management system requiring inputs of short term strategy for mainstream technology segment (eg SAR, QBR)
• Business and Competitive Intelligence Leadership
• Business Intelligence: Analyse near term market & technical trends 1-3 years out and resulting opportunities and conduct gaps "Gap Analysis" to determine where Lam’s current portfolio is at risk and/or .
• Tactical Analysis: Maintain map of competitor tools offering, performance and position across the packaging landscape (TSV, Hybrid Bonding, Fan-Out, etc).
• Battlecard Development: Work with Product Marketing to synthesize competitive weaknesses into "Technical Sales Ammo" for use by field teams and Product Group.
• Indirect Sales & Ecosystem Enablement
• Master Story collateral: Create the high-level "vision decks" used to engage exec-level stakeholders at customers and conferences
• Participate in packaging conferences to increase network & awareness, potentially as speaker to promote Lam works’ in Advanced Packaging, where available

Benefits

• At Lam, our people make amazing things possible. That’s why we invest in you throughout the phases of your life with a comprehensive set of outstanding benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level