Mgr - Media Strategy - Films

AMC Networks • New York, NY

97d • $70,000 - $90,000

About The Position

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Manager, Media Strategy - Films to join our Audience & Media Strategy team based in our New York, New York office.

Requirements

• 4-7 years of experience developing strategic, integrated media plans.
• Foundational understanding of all channels across traditional and digital media.
• Theatrical marketing experience.
• High degree of confidence with data, analytics, and measurement.
• Experience planning and activating holistic media plans with upper and lower funnel objectives.
• Proven ability to leverage multiple data sources to inform media planning and activation.
• Relevant degree preferred.

Responsibilities

• Support in the management of films media planning strategy including audience strategy, investment sizing, strategic and tactical plan development, and execution (with agency partners) across online and offline media channels.
• Prioritize media channels and employ holistic approach to successfully launch films across key KPIs – awareness, intent, ticket sales, streaming conversion/viewership.
• Work closely with Performance Marketing team and agency partners to continuously optimize media mix (channels, platforms, full-funnel mix) and audiences to drive media objectives.
• Aid in the management of agency partners and their media-specific work output.
• Lead media briefing process with agency partners.
• Develop, review, and steward media plans in partnership with agency.
• Aid in the socialization of media plan details to key internal stakeholders.
• Collaborate with Research and Marketing Strategy teams to develop media plans that fit into and pay off macro campaign and audience strategy.
• Work closely with internal teams (On-Air, Social, Partner) to develop paid media plans that are built in conjunction with owned and earned activity.
• Continuously identify, evaluate, and socialize key emerging cross-platform media trends to inform strategies.

Benefits

• Medical
• Dental
• Vision
• Prescription Drug Coverage
• 401k Plan
• Wellness Program
• Life Insurance
• Tuition Reimbursement
• Paid Time Off
• Paid Parental Leave
• Adoption Services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees