Messaging Strategy Leader, Marketing Senior Director - US Employer

Cigna Healthcare•Nashville, TN

1d•Hybrid

About The Position

We’re looking for a strategic, collaborative leader who knows how to turn complex ideas into clear, compelling stories that move audiences to action. As Messaging Strategy Leader, you will build and guide a high‑performing messaging engine that brings Cigna’s purpose, value, and momentum to life. This role sits at the intersection of strategy, storytelling, and execution—partnering across Marketing, Product, Sales, Digital, Clinical, and Customer teams to align around a shared narrative and deliver meaningful impact. If you’re energized by shaping vision, building systems, and leading through influence, this role offers the chance to define how our story is told.

Requirements

Minimum 10+ years of B2B marketing experience, with a strong focus on messaging strategy, content operations, or go‑to‑market execution.
Bachelor’s degree in marketing, communications, business, or a related field.
Demonstrated success building messaging frameworks, value propositions, and scalable messaging models.
Strong understanding of B2B buyer behavior, audience segmentation, and modern GTM approaches.
Proven ability to lead cross‑functional initiatives and influence senior stakeholders without direct authority.
Experience establishing messaging governance, workflows, taxonomies, and performance measurement frameworks.
Exceptional communication, facilitation, and executive‑level storytelling skills.
Comfort navigating ambiguity, driving alignment, and leading change.
Ability to work from a Cigna Group office 3 days a week, as directed by the business, if applicable to your location. Remote candidates may also be considered for this position, depending on qualifications.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Nice To Haves

Experience building or transforming a centralized messaging or content organization.
Familiarity with content management platforms, workflow tools, and analytics solutions.
Experience in healthcare, regulated industries, or complex enterprise environments.

Responsibilities

Define and lead a unified, audience‑centric messaging strategy aligned to brand, segment, marketing, and revenue goals.
Develop differentiated messaging frameworks, value propositions, and narrative architectures that clearly communicate Cigna’s unique role in healthcare.
Translate complex capabilities, research, and competitive insights into accessible stories, proof points, and messaging guidance.
Build cross‑functional alignment by ensuring consistent narrative threads across paid, owned, and earned channels, while allowing flexibility for varied audiences.
Establish integrated planning processes, master calendars, and prioritization models to reduce redundancy and focus effort on high‑impact initiatives.
Serve as the center of gravity for the end‑to‑end messaging lifecycle—from planning and creation through activation and measurement.
Partner to evolve content production models, workflows, SLAs, and governance to improve quality, efficiency, and scale.
Lead a cross‑functional Messaging Council to align priorities, champion best practices, and drive change adoption.
Build measurement capabilities to assess messaging effectiveness, utilization, and business impact across the customer lifecycle.
Develop and lead a high‑performing messaging team, investing in skills, tools, and partnerships while fostering a culture of quality and continuous improvement.