About us LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe. About the role The Merchant will lead a cross-functional team to achieve divisional financial goals by inspiring collaboration and positive cross functional relationships. The Merchant develops and drives the business strategy to meet financial objectives and client expectation. This entails successfully executing on seasonal business strategies to include building and executing a collection that embodies the brand, client and overall experience. The impact you can have Analyze business and make recommendation on how to drive the business based on sales, history, and market trends. Partner with Merch Planning and Allocation on strategic inventory management to maximize sales and margin and minimize risks through markdown and promotional strategies, receipt shifts and changes and chase opportunities. Conduct first pass with planning to ensure vision of collection ties back to financial plans. Partner with Design and Production to exceed IMU goals and ensure timely delivery of goods. Lead CFT to drive results and make decisions that support the departmental strategies. Demonstrate ability to influence key decisions makers. Build relationships through effective collaboration that contributes to a high performing team. Participate as a solution-oriented team member. Identify how current trends will impact future strategies and adjust as needed. Analyze LY information and market information to support strategy development. Work with manager to edit and balance the line in partnership with Design. Identify opportunities for growth and decline by classification. Ensure assortment supports department strategies and falls within brand aesthetic. Gather and collect information from competitive set including pricing, style, and key messaging information. Use information to make sound recommendations for department. Work with manager on pricing strategy/scenarios for the department. Collect competitive pricing information and recommend retail pricing and promotional strategies for the department.