Merchandising Manager, Salty Snacks

The Hershey Company • Hershey, PA

449d

About The Position

The Merchandising Manager for Salty Snacks at The Hershey Company plays a crucial role in developing and executing the merchandising strategy for the Salty Snacks business. This position involves collaboration with various teams to create multi-brand displays and optimize the product portfolio, focusing on key customers such as Walmart, Costco, and Kroger. The role requires a strategic mindset to address financial challenges and improve market responsiveness while serving as a subject matter expert in the merchandising domain.

Requirements

• Bachelor's degree required.
• 7+ years of experience in Merchandising, Sales, Category Management, Retail, Marketing, or related fields.
• Customer-facing experience preferred.

Responsibilities

• Create a Salty snack merchandising strategy and playbook, including size of prize determinations and portfolio recommendations.
• Identify and develop multi-brand display strategies to build scale for Salty Snacks.
• Develop recommendations to address financial challenges related to pre-pack displays.
• Investigate faster go-to-market methods and improve speed-to-market.
• Collaborate with Salty Marketing/PPA teams to optimize display activation recommendations.
• Provide merchandising expertise to optimize the current display portfolio's structures and costs.
• Manage the development of multi-brand and multi-category displays and portfolio optimization efforts.
• Act as the Subject Matter Expert on Salty Snacks merchandising and competitive capabilities.
• Contribute to the 3-year strategic growth plan for Walmart Salty Snacks.
• Maintain connectivity with Retail and Sales teams to identify executional issues and new opportunities.
• Participate in key customer appointments to understand needs and present solutions.
• Analyze POS and shopper data to identify merchandising opportunities and make strategic recommendations.
• Capitalize on new merchandising opportunities to maintain competitive advantage.

What This Job Offers

• Job Type: Full-time
• Industry: Food Manufacturing
• Education Level: Bachelor's degree