Meme Director, Editorial & Audience Development

TaskForce•New York, NY

1d•$100,000 - $140,000

About The Position

TaskForce is looking for a clever, creative New York City-based senior leader to lead day-to-day editorial direction and audience development for our meme program, with a Reddit-first distribution posture and a supporting footprint across other platforms. This is a player-coach role focused on high-velocity creation, sharp editorial judgment, and disciplined distribution and growth. The ideal candidate is politically engaged, lives and breathes news & pop culture, is a creative thinker, and is funny AF. This role reports to the VP of Content and will work cross-functionally with multiple departments, including Marketing & Design, and will interface regularly with senior management.

Requirements

Experience: 6+ years in social editorial, meme media, culture-led publishing, or political digital, including 3+ years managing a small team of social creators in a fast-moving environment.
Editorial judgment: Extremely strong news judgment and a demonstrated ability to operate in fast news cycles, including live coverage playbooks (elections, SOTU, debates, breaking news) and availability outside typical hours when needed.
Reddit expertise: Deep Reddit fluency, including subreddit norms, posting strategy, and community dynamics.
Audience development: Proven ability to drive organic growth through distribution strategy, marketing, and social media strategy, and thoughtful experimentation (hypotheses, testing, iteration).
Creative execution: Proven track record producing engaging memes and social content; quick, witty creative mindset with strong ideation skills; ability to stay on-message for clients and maintain a consistent brand voice.
Writing: Excellent writing skills, with a demonstrated ability to craft engaging, funny, clean social copy aligned to a brand voice.
Design capability: Proficient in meme creation and production tools (e.g., Photoshop, Illustrator, After Effects, Canva) and comfortable using AI tools responsibly.
Platforms: Deep knowledge of established and emerging platforms and how content performs across them (Reddit, Instagram, Facebook, X, Threads, TikTok/Reels, etc.), including multi-account operations and awareness of account authenticity constraints.
Analytics literacy: Comfortable using analytics outputs to evaluate performance and translate insights into editorial and distribution actions (not necessarily building dashboards).
Operating style: Highly organized, able to juggle multiple priorities and deadlines, and agile in a small-team environment.
Mission alignment: Familiarity with, and strong enthusiasm for, progressive politics and social impact work.

Responsibilities

Team leadership
Manage and coach a small team of meme creators, including output expectations, editorial judgment, and platform execution.
Lead brainstorming that reliably produces effective content.
Ensure that creators are hitting posting quotas and deadlines, and meeting post engagement expectations on platforms such as Reddit, Instagram, Facebook, X, etc.
Editorial leadership
Translate campaign goals into clear briefs, daily direction, and weekly plans.
Run editorial meetings and rapid-response decision-making tied to the news cycle.
Set a practical “quality” bar and a feedback loop so memes consistently align with client messaging and intent.
Meme creation
Craft original content catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc.) that is funny, relatable, and aligns with client briefs.
Write witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals
Audience development and distribution (Reddit-first)
Stay up-to-date on social media best practices, identify emerging, soon-to-be-viral trends on Instagram and Reddit, and seize relevant opportunities for social coverage.
Own subreddit and community targeting decisions, platform-specific rules of engagement, and distribution priorities.
Build and run a lightweight experimentation loop (formats, beats, subreddits, timing, comment strategy), then apply learnings to improve performance.
Identify trends early and deploy content quickly, including outside typical hours when needed.
Performance management
Own weekly performance reviews and decision-making based on data
Define the questions the data must answer (what’s working, for whom, where, and why), and translate findings into changes in editorial and distribution behavior.
Produce concise internal readouts for the VP of Content and the CEO on what is changing and what is being learned.
Collaboration
Partner with the VP of Content and the CEO on strategy for priority campaigns and on distribution posture.
Work with Marketing as needed to boost and promote high-performing posts and content around IRL activations.
Develop and nurture relationships with outside content creators for collaboration opportunities