Membership Advisors are responsible for achieving or exceeding individual sales goals, renewals and ancillary service goals by pre-planning the month with strategic outreach, in-club lead generation and securing member referrals. Under the management of a General Manager, the support of a Regional Manager and a sales team of 3-4 individuals, Advisors must display, have knowledge of and participate in all the club's services, programs, and products. Advisors must keep current in knowledge of key competitors by staying abreast of trends and 'shopping' competitors to compare facilities and sales trends. Above all, Advisors must have the ability to build rapport and lasting relationships with prospective and current members in order to build a strong referral base and retain members.