Member Recruitment & Engagement Coordinator

Old Colony YMCA • East Bridgewater, MA

84d

About The Position

The Member Recruitment & Engagement Coordinator creates and implements membership strategies that drive the sales and recruitment of new members as well as implementing and connecting strategies to retain existing members. The coordinator will leverage resources, such as association marketing and promotions, public relations connections, community groups and events, grassroots recruitment strategies and other sales tactics to generate membership leads. Through a cultivation strategy, the coordinator will be responsible for ensuring follow through and conversion of leads. S/he will create a member-focused culture and model relationship-building skills (including Listen First) in all interactions; foster a climate of innovation and resolve problems to ensure member satisfaction. S/he will also be responsible for the reconciliation of daily settlements as well as throughout the calendar year.

Requirements

• Associates Degree or equivalent experience
• Knowledge of sales, new member acquisition, prospecting, and conversions
• Ability to work in a fast paced environment
• Personal commitment to service and hospitality
• Able to communicate quickly and effectively
• Minimum 3 years experience in the administration and management of member services
• Ability to direct programs through supervision of volunteers and staff, development and monitoring of budgets, marketing and public relations, program development and fundraising
• Proven track record of developing authentic and deepened relationships with others
• Ability to establish and maintain collaborations with community organizations
• The ability to make decisions and manage conflicts
• Requires a flexible schedule to maintain consistency and productivity for this department which runs 7-days a week
• Ability to push, pull, carry, or lift 50 lbs. on an occasional basis

Responsibilities

• Work with the Membership team along with the Membership Director to meet and exceed membership sales goals and grow membership base
• Execution of membership recruitment strategies to attract new members into the facility
• Train and evaluate staff on leading cause driven branch tours, Lead by example
• Drive new member onboarding strategies and app usage (including grassroots social media efforts)
• Follow up with prospects by phone, email, text
• Responsible for tracking and reporting on sales, leads, terminations, visits, onboarding rates and other Key Performance Indicators
• Provide leadership in the development, marketing and implementation of Branch Special Events (i.e. open houses, member celebrations, etc.) Ensure events at the YMCA are held with a membership recruitment focus
• Ensure training, understanding and promotion of membership sales and retention strategies
• Lead innovation among the membership team to drive retention through understanding and responding to member needs
• Ensure the Welcome Center Team prioritizes customer service, reduction of barriers and optimal member experience
• Train staff team and direct personnel and volunteers on engagement, customer service, and tours
• Work with Membership Director for ongoing training to Welcome Center team; develop strategies to motivate staff and achieve organizational goals
• Work hand in hand with all other branch departments: Aquatics, Group Exercise, Health & Wellness, Childcare, Camp and Programming Directors to discuss the membership value proposition, ease of understanding by members, and evaluate needs and changes
• Ability to work a flexible schedule with late afternoon to night hours and events
• Attend trainings, seminars and conferences related to membership and Y leadership
• Train and engage Welcome Center Representatives and Membership Staff
• Adhere to all fiscal policies and procedures such as purchase orders, employee expense forms and member balances
• Reconciliation of all Shift Bags and Daily Settlement processes for Traction Rec
• Process Bank Deposits
• Manage cash in cash bag and box for the Welcome Center for change
• Handle orders and reconciliations for office supplies as needed (Through WBMason)
• Assist in keeping the lobby area clean organized and welcoming
• Play an active and successful role in the Annual Campaign and assist as requested in achieving branch and Association goals
• Spearhead Listen First Practice, Evaluation and be a resource for training

What This Job Offers

• Job Type: Full-time
• Education Level: Associate degree
• Number of Employees: 1,001-5,000 employees