Member Engagement Strategy Lead

Spring Health-posted 2 months ago

$147,140 - $183,930/Yr

Full-time • Mid Level

New York City, NY

1,001-5,000 employees

Ambulatory Health Care Services

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Spring Health is looking for a Member Engagement Strategy Lead to join our fast-growing Member Marketing team at Spring Health. In this role, you will be responsible for unlocking access, activation, and utilization amongst our most strategic customers by bringing a consultative, data-driven, and highly personalized approach to customer marketing. You will serve as the strategic marketing voice for key enterprise accounts, developing and implementing marketing strategies that directly support member engagement and revenue goals. You will partner closely with Strategic Account Managers, Customer Marketing, Lifecycle Marketing, Finance, and other cross-functional stakeholders to deliver tailored population-level strategies that scale effectively across our portfolio. The ideal candidate thrives in a fast-paced, outcomes-oriented environment and has a passion for connecting people to mental health care through thoughtful, effective marketing. This is a full time position based in New York and reporting to the Head of Member Growth.

Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers.
Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals.
Translate complex engagement data into clear, actionable insights for customers, helping them understand what's working, where improvements are needed, and why specific tactics will drive results.
Lead implementation marketing strategy for strategic customer launches-ensuring timely, effective go-to-market execution and driving early enrollment and activation.
Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track.
Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams.
Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics.
Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health's marketing approach to both internal and external stakeholders.
Navigate seamlessly between customer-facing strategy sessions to deep-dive tactical collaboration.

8+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment.
Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts.
Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way.
Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics.
Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders.
Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity.
Passionate about mental health and driven by mission-oriented work.
Comfort working with marketing automation platforms, preferably Iterable.

Health, Dental, Vision benefits start on your first day at Spring.
Employer sponsored 401(k) match of up to 2% for retirement planning.
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
Competitive paid time off policies including vacation, sick leave and company holidays.
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
Access to Noom, a weight management program-based in psychology.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep.
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

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