Member Engagement Director

YMCA•Birmingham, AL

About The Position

The Member Engagement Director is responsible for driving membership growth and retention while enhancing the overall wellness experience at the YMCA. This role involves overseeing membership services to ensure a positive, professional atmosphere that promotes health, community engagement, and member satisfaction.

Requirements

Bachelor's degree in Health Science, Recreation, Business Administration, or a related field.
Minimum of 2 years of experience in wellness programming, including staff management and budget oversight.
Proven experience in membership management, including recruitment, retention, and customer service.
Strong leadership, communication, and interpersonal skills.
Proficiency with business software and member management systems (e.g., Daxko Operations Software).
Ability to adapt to a fast-paced environment and manage multiple responsibilities effectively.
Ability to lift and move up to 50 pounds.
Regular use of a computer and ability to communicate via phone and smart devices.
Ability to move around the work environment and perform tasks such as lifting, kneeling, and climbing.

Responsibilities

Develop and execute strategies for member recruitment, retention, and satisfaction.
Create and maintain a member-focused culture, fostering relationship-building and problem-solving skills.
Oversee membership registration processes, including phone, walk-in, and web-based systems, in coordination with marketing efforts.
Recruit, train, and supervise staff and volunteers.
Evaluate staff performance, provide ongoing training, and implement strategies to motivate and achieve departmental goals.
Participate in budget planning and management.
Monitor and manage budgets, making adjustments as needed to address variances and achieve financial targets.
Ensure proper implementation and adherence to front desk procedures and business systems.
Maintain high standards of cleanliness and upkeep for member spaces.
Handle member complaints effectively, preserving dignity while reaching satisfactory solutions.
Organize and participate in membership events at the YMCA and in the community.
Build partnerships with community organizations to support health strategies and promote YMCA programs.
Utilize data and feedback to drive improvements in membership programs.
Measure program impact and effectiveness, making data-driven decisions to enhance member experiences.
Serve as a member of the branch management team, contributing to overall branch success.
Attend leadership meetings, board meetings, and other required activities.