Medical Services Marketing Specialist

Arkansas Children's Hospital Northwest • Little Rock, AR

30d • Hybrid

About The Position

Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization. Additional Information: The ideal candidate will have professional marketing experience, specifically within a healthcare or hospital environment; experience in service line marketing is highly preferred. The Medical Services Marketing Specialist role supports the organization's strategic plan to grow market share and strengthen brand loyalty. The position is responsible for developing and executing targeted marketing strategies, cultivating strong partnerships with clinical teams, and increasing awareness and engagement around highly specialized programs.

Requirements

• High school diploma or GED or equivalent
• 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED

Nice To Haves

• Bachelor's degree in a related field of study.
• professional marketing experience, specifically within a healthcare or hospital environment
• experience in service line marketing

Responsibilities

• Serves as the marketing relationship “owner” and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
• Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
• Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
• Plans, collaborates and recommends marketing solutions for targeted markets.
• Supports Physician Liaisons to help strengthen targeted referrals.
• Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 101-250 employees