Media Supervisor, Retail Media Strategy

Vml • Rogers, AR

289d • $60,000 - $140,000

About The Position

VML is seeking a Supervisor, Retail Media Strategic Planner to support driving strategic omnichannel retail activations and fostering a connected approach to retail media and shopper marketing. In this role, you will translate consumer insights and channel opportunities into high-impact, growth-driving campaigns, supporting account leads and guiding both strategy and tactical execution with a focus on innovation, impact, and scalability. This mid level role will work alongside other Omnichannel Retail Media Experience Strategists and leads.

Requirements

• Minimum 4 years Experience in digital marketing, retail media, shopper marketing, or eCommerce media strategy, with experience focused on Walmart or similar retail environments.
• Demonstrated experience in managing projects end-to-end, including budgeting and tracking.
• Proficiency in leveraging analytics and KPIs to optimize retail and social media campaigns.
• Proficient in Excel and PowerPoint; experienced with social, programmatic, and retail media platforms, with a focus on campaign optimization and performance tracking.

Nice To Haves

• Strong analytical thinker with a proven ability to distill complex data into actionable strategies and forward-looking insights for omnichannel campaigns.
• Excellent relationship-building skills; effective at partnering with account teams, clients, and cross-functional teams.
• Entrepreneurial mindset with the flexibility to adapt to evolving client needs, with an eye toward innovative solutions and growth opportunities.
• Outstanding written and verbal communication skills, with the ability to translate technical insights into client-friendly language.
• Robust understanding of digital marketing, retail media, social commerce, programmatic advertising, and influencer strategy.

Responsibilities

• Serve as a trusted strategic partner for clients, providing ongoing omnichannel insights and actionable recommendations aligned with business goals.
• Develop and manage holistic omnichannel media and activation plans, spanning digital media, retailer media, social channels, influencers, and in-store activations, ensuring seamless integration across platforms.
• Oversee campaign planning, hands-on setup, and optimization within retail media and social platforms. Direct the day-to-day execution to ensure each initiative meets objectives and delivers measurable impact.
• Analyze campaign performance, applying insights from KPIs and media metrics to refine strategies, elevate client results, and enhance ROI.
• Support educational sessions for internal teams and clients, sharing industry trends, competitive insights, and best practices to elevate client understanding and engagement with omnichannel marketing.
• Identify growth opportunities within campaigns and advise on new and emerging trends that could benefit omnichannel strategy, such as evolving programmatic approaches, retail readiness, or social commerce techniques.

Benefits

• Full spectrum of group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services