Media Supervisor, Planning and Programmatic

About the position

As a Media Supervisor, Planning and Programmatic, you will play a pivotal role in overseeing and executing integrated digital media strategies, with a focus on both social and programmatic channels. Your expertise in trafficking, programmatic buying, and media planning will drive branding initiatives across key platforms like Meta, TikTok, and The Trade Desk. With over 5 years of experience in digital media, you’ll lead both the strategic and executional aspects of campaigns, ensuring effective integration of linear and digital video strategies, as well as social media and programmatic media buying. Your deep knowledge of tools like Google Campaign Manager, DSPs, and various media platforms will ensure seamless execution and optimization of high-impact campaigns.

Responsibilities

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
• Manage the billing team and provide final approval on all billing needs.
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.
• Lead the development of 'Point of View' (POV) documents on new trends or special opportunities.
• Evaluate client needs and escalate needs or issues as they arrive to leadership.
• Drive audience insights and channel strategy.
• Sell in media initiatives to client.
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.
• Oversee two media planners on client account.

Requirements

• 5+ years of experience in digital media, including trafficking, planning, and associate-level roles.
• 2+ years of hands-on experience with programmatic advertising, including DSPs and/or Meta channel trafficking.
• Expertise in Google Campaign Manager trafficking and reporting.
• Proven experience in social media planning and execution, particularly with Meta, including trafficking and reporting.
• Solid understanding of programmatic media buying, with a focus on video across platforms like The Trade Desk and integrating social and programmatic campaigns.
• Experience in video buying across traditional TV/broadcast and digital video platforms, including integrating linear and digital video strategies.
• Strong social media expertise across Meta and TikTok, with an emphasis on branding rather than acquisition.
• Familiarity with DSPs such as The Trade Desk, eMarketer, Nielsen, ComScore, Mintel, Forrester, and Integral Ad Science.
• Experience with Google Ads products, including AdWords and DV360, is a plus.
• Deep understanding and passion for the digital media landscape and emerging trends.
• Proficient in trafficking standard and rich media ads across display, video, mobile, and emerging channels.
• Excellent interpersonal, written, and verbal communication skills.
• Strong multitasking ability, detail-oriented, and adaptable to changing deadlines.
• Effective project management, planning, and organizational skills.
• Advanced proficiency in MS Office, particularly Excel.
• Experience delegating and mentoring junior team members.

Nice-to-haves

• Experience with Google Ads products, including AdWords and DV360, is a plus.

Benefits

• Global maternity and parental leave.
• Competitive benefits packages.
• Six free therapy sessions through Therify.
• Access to online services for families and new parents.
• Summer Fridays (off at 3:00 PM local time every Friday).
• Diversity and Inclusion Board with 12 affinity groups.
• Enterprise-wide employee discounts.