Media Strategist

AAAZA•Los Angeles, CA

11d•Hybrid

About The Position

AAAZA is hiring! Looking for engaging, energetic media strategist that is passionate about diverse cultures. Working within our media strategy team and account team, you will support marketing and advertising initiatives that deliver actionable insights and award-winning work for our clients. Strong verbal and written English communications with Asian language expertise. Open to connecting with H-1B and OPT candidates. This is a full-time HYBRID work position in Los Angeles with the chance to work remotely from our office space in Hawaii for up to two weeks a year. If this sounds like an ideal opportunity for you, then we want to meet you. The Media Strategist is responsible for the planning, implementation, and day-to-day maintenance of media plans. The Media Strategist reports to the Media Strategy Supervisor and works closely with the media strategy team and account team to develop strategic recommendations that meet client marketing objectives. The ideal candidate will have excellent communication, writing and analytical skills, as well as strong traditional and digital media planning, buying and activation experience. A minimum of 1-2 years of experience is required. The Media Strategist will report to the Media Supervisor and work closely with Media Associates in addition to interaction with Account, Strategy and Creative teams. HYBRID/LOS ANGELES AREA

Requirements

Must be bilingual Korean. (Required)
Bachelor’s Degree.
Minimum of 1-2 years of experience of media planning, campaign execution and optimization. (Required)
Experience in multicultural marketing & bilingual.
Experience in traditional and digital media.
Strong verbal and written communication skills.
Ability to articulate strategic insights and development.
Balanced ability to perform analytically and creatively.
Excellent time management and organization skills with the ability to continually prioritize.
Positive attitude, high level of self-motivation, and willingness to be hands-on.
Clear understanding of the media planning and buying process.
Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
Proficient with Google Campaign Manager (CM Ad Server) and Google Analytics and Realtime bidding platforms.

Responsibilities

Work with Account Service and Creative team to develop media strategies and recommendations to meet established KPIs and campaign goals
Execute and manage media buys including implementation, negotiations, and budget management
Effectively manage all daily tasks as well as train and mentor the Media Strategy Associate
Remain current on the status of media campaigns to inform weekly internal and client status reports
Analyze and complete campaign reports utilizing reporting tools and vendor insights
Continually recommend and execute optimizations and report on the effectiveness of those changes
Find opportunities to create and implement custom ideas
Responsible for monitoring traditional and digital media and advertising trends
Develop recommendations and POVs for new media opportunities
Deliver formal and informal presentations to clients and internal teams
Develop and maintain time-lines for all projects
Serve as a resource for associates for advice, counsel, and mentorship
Develop ability to independently manage all aspects of the brand, while briefing the Supervisors and Directors on key happenings and issues
Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects