Media Signals and Tech Capability Lead

MicrosoftRedmond, WA
22h

About The Position

We’re looking for a Media Signals & Tech Capability Lead to join our team. This role will be a critical partner to Global Media, Media Analytics, and Engineering, focused on enabling marketing campaign use cases end-to-end from defining the signals need, to shaping the solution, to ensuring that data feeds remain at the forefront of innovation and privacy compliant. The ideal candidate is a hands-on platform enablement leader who can sit at the intersection of business outcomes and technical delivery. You know how to unpack business goals into clear requirements, evaluate the right tools based on data flow patterns to enable them, and partner with media teams, engineering, and privacy to get solutions delivered in a scalable, repeatable way quarter over quarter. In this role, you’ll work closely with marketing and measurement stakeholders to understand business scenarios (performance marketing, measurement, experimentation, etc.) and translate them into functional and technical requirements with engineering developer teams. You’ll guide stakeholder teams on how to use the data by translating your deep knowledge and expertise into the core technical logic into practical easy to understand concepts to guide the business towards their campaign goals. You’ll also work closely with privacy and compliance stakeholders to ensure each capability is enabled in a way that is privacy-safe and policy-compliant, without slowing down the business.

Requirements

  • Bachelor's Degree AND 4+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience.
  • 2+ years of experience managing cross-functional and/or cross-team projects.

Nice To Haves

  • 5+ years of experience in advertising technology, marketing technology, digital analytics, or digital platform enablement.
  • Deep understanding of advertising technology landscape (pixels, conversion APIs, MMPs, etc)
  • Strong knowledge of data concepts and understanding of common querying language (ex. SQL)
  • Proven ability to translate business and marketing needs into clear functional requirements and scalable technical solutions.
  • Strong program and stakeholder management skills, with experience operating in a client facing role owning delivery across product, engineering, and marketing teams.
  • Excellent communication skills, with the ability to balance strategic vision, operational execution, and governance.

Responsibilities

  • Partner with Global Media, Media Analytics, and Engineering teams to translate business goals into clear technical and tooling requirements, partner in development of data feeds, and own delivery of the data to the end user Media and Analytics teams.
  • Own intake, scoping, prioritization, and solution design media signals initiatives, ensuring alignment with strategic priorities and technical feasibility, acting as a strategic consultant during the pre-campaign planning phase.
  • Define business and functional requirements for signals development team and hand off clear specifications to engineering teams.
  • Evaluate and recommend adoption of new capabilities, pilots, and partner solutions to expand self-serve tooling and improve digital data maturity.
  • Establish governance and operating models that ensure data quality, consistency, and usability from digital source events through analytics, media signals, and downstream measurement use cases.
  • Able to identify potential data quality or performance issues and help troubleshoot if needed.
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