Media Relations Specialist

ThreatLockerOrlando, FL
4dOnsite

About The Position

ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities. POSITION OVERVIEW We are seeking a highly motivated Media Relations Specialist to support a fast-moving communications function within a rapidly growing cybersecurity company. This role is ideal for an early-career professional with strong foundational PR experience, excellent writing skills, and a desire to grow into a higher-responsibility media relations position. You will work directly with the Director of Media Relations to execute day-to-day press operations, support proactive outreach, and strengthen the company’s visibility across national, local, and trade media. The role will be based in Orlando, FL and is an in-office position. We strongly encourage applicants to include a cover letter when applying for this position.

Requirements

  • 2–5 years of experience in public relations, communications, or a related field.
  • Demonstrated experience drafting press content, including pitches, releases, and statements.
  • Experience building and managing press lists and conducting targeted media research.
  • Experience conducting press outreach with reporters.
  • Excellent written and verbal communication skills, with strong attention to detail.
  • Ability to work in a fast-paced, deadline-driven environment with multiple concurrent priorities.
  • Strong organizational and time-management skills.

Nice To Haves

  • Undergraduate or graduate training in communications, public relations, journalism, media studies, or another closely related field.
  • Experience working on a PR or communications team within a corporate, agency, or high-growth environment.
  • Familiarity with media monitoring platforms such as Meltwater, Cision, or Muck Rack.
  • Interest in or familiarity with cybersecurity, enterprise technology, or emerging tech topics

Responsibilities

  • Monitor news across national, local, business, technology, and cybersecurity outlets and maintain accurate tracking of all earned media coverage.
  • Assist in drafting, refining, and distributing targeted pitches to reporters.
  • Research and identify relevant reporters, outlets, and verticals for media outreach.
  • Build and maintain accurate press lists using Meltwater, Cision, or related tools.
  • Engage with reporters as directed, ensuring timely, professional communication.
  • Draft press releases, media advisories, reactive statements, and other core press materials.
  • Conduct background research on reporters, outlets, and industry trends to inform outreach and strategic planning.
  • Prepare briefing materials for interviews and media engagements, including reporter background notes and talking point summaries.
  • Provide logistical and administrative support for media activities as needed.
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