Media Relations Specialist

AccuWeather Careers • State College, PA

4h

About The Position

The Media Relations Specialist will support and execute proactive media relations initiatives that elevate AccuWeather’s global brand, reinforce our position as the most accurate and most used source of weather forecasts and warnings in the world, and amplify our mission of saving lives and protecting property. Reporting directly to the Media Relations Manager, this individual will need to work collaboratively with other departments at the AccuWeather State College Headquarters.
This role will focus on publicist responsibilities, media pitching, and high-quality writing. The Media Relations Specialist will help secure impactful earned media coverage, draft compelling communications materials, and support executive and meteorologist visibility across national, regional, trade, and broadcast media. This position requires strong writing skills, attention to detail, media instincts, and the ability to thrive in a fast-paced, high-visibility environment—especially during major weather events.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 1–3+ years of experience in media relations, public relations, journalism, or corporate communications
• Strong writing, editing, and proofreading skills with demonstrated experience drafting press materials
• Experience pitching media and supporting publicist efforts
• Strong understanding of AP Style and media best practices
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Comfort working in time-sensitive, high-pressure situations
• Excellent storytelling ability with strong attention to accuracy and detail
• Strong interpersonal and relationship-building skills
• Highly organized with strong time management abilities
• Proactive, resourceful, and solutions-oriented
• Collaborative team player with the ability to work independently
• Professionalism, discretion, and sound judgment
• Proficiency in Microsoft Office and digital collaboration tools

Nice To Haves

• Experience in broadcast, science, technology, or weather-related communications.
• Familiarity with media monitoring and distribution tools.
• Experience working with both B2C and B2B brands.
• Background supporting executive or subject matter expert media engagement

Responsibilities

• Draft and edit press releases, media advisories, statements, talking points, FAQs, pitch emails, and other communications materials aligned with corporate priorities
• Lead day-to-day publicist activities, including proactive pitching, follow-ups, coordinating interviews, and building relationships with reporters, editors, producers, and assignment desks
• Support media outreach efforts tied to product launches, major weather events, research releases, partnerships, and company milestone
• Respond to inbound media inquiries in coordination with senior communications leadership
• Coordinate interviews and media opportunities for executives, meteorologists, and subject matter experts
• Assist in managing communications during significant weather events and time-sensitive situations
• Monitor media coverage daily, compile reports, track metrics, and identify opportunities to enhance AccuWeather’s visibility and thought leadership
• Maintain and update media lists, press materials, messaging documents, and coverage archives
• Collaborate cross-functionally with other AccuWeather departments to support communications priorities
• Work with external PR agencies or vendors as needed
• Be available to work outside of normal business hours, including nights and weekends, as needed
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level