Media Relations Manager

RWJF•Princeton, NJ

10d•$111,500 - $122,650•Hybrid

About The Position

Reporting to the director, Media Relations, the Media Relations manager is responsible for developing and managing key aspects of the media relations effort, which focuses on elevating research, data, and thought leadership of the Foundation to health and mainstream media outlets nationwide. Working closely with staff across the Foundation, the Media Relations manager will oversee daily earned media activities and contribute to the team’s strategic planning to ensure a consistent flow of earned media placement in support of the Foundation’s mission, Theory of Change, and health equity vision. As with staff at all levels of RWJF, the Media Relations manager is expected to demonstrate a passionate commitment to equity and the Foundation’s mission and Guiding Principles.

Requirements

Commitment to racial and health equity and the Foundation’s vision, values, and Guiding Principles.
Minimum of five (5) years of progressive communications experience with priority given to candidates with a media relations/public relations background and demonstrated success in earned media placement.
Experience providing strategic direction on media outreach, digital content, audience engagement, and collaboration across communications channels.
Demonstrated judgment in understanding the value and risk associated with media outreach, especially since 2020.
Demonstrated ability to write and edit content for the web.
Excellent communications skills; proven written and oral presentation skills.
Excellent interpersonal skills; collegial, energetic; able to develop productive relationships with colleagues.
Ability to work in a highly collaborative environment.
Ability to multitask, to work on tight deadlines, and to adapt to frequently changing priorities.
Strong organizational skills with an attention to detail.
Experience handling multiple priorities effectively.
People management skills, including experience in employee development, performance management, supervising, mentoring, and team-building; able to coalesce a team around a strategic vision and bring a sense of humor and fun to the workplace.
Ability to manage, mentor, and guide staff to develop strengths of individual team members and to build an effective, values-based team.
Strong problem-solving skills.
Identify and resolve problems in a timely manner, and gather and analyze information skillfully.
Develop alternative solutions and work well in group problem-solving situations.
Able to demonstrate innovative and analytical approaches to resolutions.
Dedicated team player with a can-do mindset who considers others’ opinions; understands impact on other groups; and adapts to change effectively.
Education and experience equivalent to a bachelor’s degree in an appropriate field including but not limited to English, communications, journalism, public relations, marketing, or digital media.

Nice To Haves

Preferred experience in public health and a demonstrated ability to independently read, review, and understand peer-reviewed science and interpret for a lay audience.
Prior experience with media relations analytics and database tools preferred.
Enthusiasm for the media landscape is required and interest in social media is a bonus.
Candidates whose experience exceeds the minimum requirements will be given particular consideration for a higher placement within the salary range: More than five (5) years of progressive experience in communications with a background in media relations/public relations and demonstrated success in earned media placement.
More than seven (7) years of progressive experience in communications with a background in media relations/public relations and demonstrated success in earned media placement.

Responsibilities

Manage the daily activities of the Media Relations team, including supervising the Media Relations associate, coordinating media efforts with other Foundation channels, and working with Communications colleagues to ensure Foundation products (reports, data, opinions) are appropriately promoted and distributed. (25%)
Conduct proactive and reactive media relations and ensure those efforts are aligned with the Foundation’s teams, themes, and strategic priorities, as well as aligned with the wider efforts of the Communications department. (25%)
Build on an existing understanding of public health, public health media, and mainstream media to serve and grow our network of partners, media grantees, and health reporters who rely upon the Foundation for bipartisan, equity-focused health information. (10%)
Conduct qualitative and quantitative research that builds on and informs current media relations efforts including seeking new media, analyzing and measuring the efforts of the team and external firms to provide tactical and strategic guidance to improve the Foundation’s reach, particularly into priority audiences. (10%)
Serve as a thought partner with staff and leadership across the Foundation to identify newsworthy efforts to amplify, as well as identify and prepare for areas of potential risk for the Foundation. (10%)
Work closely with the Media Relations team, providing guidance, mentoring, and supervision on strategy, audience selection, support to leadership, management of media partners, and background research. (10%)
In conjunction with the Communications leadership team, be responsible for building and maintaining relationships across the Foundation including colleagues in Executive Communications, Research-Evaluation-Learning, Program, Grants Management, and IT to drive awareness, support, engagement, and adoption of media strategies. (10%)