Media & Public Relations Specialist

Wrap Technologies•Miami, FL

21d•$70,000 - $80,000•Onsite

About The Position

Wrap Technologies is seeking a Media & Public Relations Specialist with a strong foundation in journalism and public relations to lead our external PR, earned media, and storytelling initiatives. This role focuses heavily on media relations, thought leadership, crisis communications, long-form content, and newsjacking; owning how Wrap shows up across national, trade, and public-safety media. This position will be crafting compelling narratives, amplifying thought leadership, and reinforcing Wrap’s role as the world leader in non-lethal response. The ideal candidate will bring editorial rigor and storytelling excellence to a mission that matters: helping public safety professionals reduce liability, enhance trust, and save lives with Wraps unique set of tools and tactics. You’ll shape how we educate the public, policymakers, and media about the urgent need to reframe use-of-force, and ensure our message remains credible, strategic, and impactful across every platform. This position requires someone who can balance speed with depth: writing with the precision of a journalist, the clarity of a researcher, and the instinct of someone who understands the unique pressures of the public safety environment. You must be able to move at newsroom speed, jumping on PR opportunities instantly and identifying angles the moment relevant stories break. This role demands someone who can mobilize rapid outreach, respond swiftly to emerging events, and execute high-impact, credible communication under tight timelines. You’ll work closely with leadership, sales, and training teams to tell Wrap’s story through media, research briefs, white papers, long-form content, and high-value communications that reinforce our mission across every platform. In addition to communications, this role will collaborate closely with marketing to align storytelling with demand-generation efforts, ensuring consistency of message across campaigns, digital content, and brand materials. You’ll help translate Wrap’s mission and technology into impactful marketing narratives that drive awareness, engagement, and growth among both public and commercial audiences.

Requirements

Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors.
Strong track record of published work in broadcast, print, or digital media preferred.
Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly.
Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders.
Must have strong research skills with ability to quickly synthesize complex information into clear narratives.
Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration.
Experience drafting white papers, research briefs, or policy-driven reports preferred.
Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred.
Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms.

Responsibilities

Media Relations & Thought Leadership Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies .
Cultivate relationships with journalists, trade publications, and public safety outlets.
Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response.
Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news.
Content & Editorial Development Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives .
Ensure consistency of message, tone, and voice across all external communications.
Translate technical and operational concepts into accessible, compelling content for diverse audiences.
Manage consistency of voice across press, presentations, and digital platforms.
Communications Strategy & Crisis Support Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability.
Produce fact-based, timely responses during high-stakes or crisis situations.
Ensure alignment of external messaging with Wrap’s broader mission and goals.
News Monitoring, Sentiment & Narrative Management Conduct real-time news monitoring to identify PR opportunities.
Track sentiment, message pull-through, and competitive narratives to maintain Wrap’s category leadership.
Help shape the company’s long-term external narrative across public safety, technology, and policy conversations.
Marketing Integration & Brand Alignment Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives.
Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences.
Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership.
Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels Cross-Functional Collaboration & Story Mining Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use.
Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns.
Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video.
Reporting & Measurement Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact.
Present executive-ready PR updates summarizing wins, risks, and emerging opportunities.

Benefits

Flexible vacation policy
Sick time & company-paid holidays
Comprehensive healthcare benefits
401(k) with company matching
Remote work flexibility
Professional development stipend
Mission-driven work environment supporting public safety and social impact
Health insurance
Dental insurance
Vision insurance
Paid time off
Sick leave
Life insurance
Short-term and long-term disability insurance
Wrap 401K plan
Bonuses: You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion.