Media Planning Manager
About The Position
Caesars has an amazing opportunity for someone’s next great career adventure. The Media Planning Manager will create paid media plans to support specific properties within the Caesars Entertainment national portfolio. The Media Manager will be responsible for the planning and execution of traditional and digital media to support a specific amount of Caesars Entertainment properties. The role will be responsible for developing omni-channel media strategies including channels such as Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsorships, and Print for assigned properties within the Caesars Entertainment portfolio. The role will also take lead in measuring the performance of these efforts both in terms of brand and performance marketing KPIs and communicating those performance metrics to the property marketing teams. Key collaborative partners will include various property marketing teams, enterprise analytics, in-house creative agency, and other key stakeholders as well as agency partners and other third parties.
Responsibilities
- planning and execution of traditional and digital media
- developing omni-channel media strategies
- measuring the performance of these efforts both in terms of brand and performance marketing KPIs
- communicating those performance metrics to the property marketing teams
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
