Media Planning Intern

Sargento FoodsPlymouth, WI
116d

About The Position

You will support the media planning team in developing and executing strategic media plans across digital, traditional, and emerging channels. You will assist with audience research, budget tracking, and campaign coordination. You are eager to learn, detail-oriented, and passionate about media strategy and analytics.

Requirements

  • Seeking a bachelor's degree in marketing, advertising, communications or related field having completed junior year prior to starting internship.
  • Strong organizational skills and attention to detail.
  • Analytical mindset with the ability to translate data into insights.
  • Excellent communication skills, both written and verbal.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint) and a willingness to learn media planning software.

Nice To Haves

  • Previous internship or relevant coursework in media planning, advertising, or digital marketing preferred.
  • Basic knowledge of media channels, audience segmentation, and research tools (e.g., Nielsen, Google Analytics) is a plus.
  • Valid driver's license, vehicle insurance, and vehicle required.

Responsibilities

  • Assist in developing integrated media plans across digital, social, TV, audio, and out-of-home channels.
  • Conduct competitive research and analyze market trends to inform media recommendations.
  • Support vendor outreach by gathering proposals, pricing, and partnership opportunities.
  • Track media budgets, update spending summaries, and maintain flowcharts and reports.
  • Collaborate with activation and creative teams to ensure campaigns align with strategy and messaging.
  • Help define measurement frameworks, track KPIs, and evaluate campaign performance.
  • Collect and analyze post-campaign data, preparing reports and identifying optimization opportunities.

Benefits

  • Lead and own real and relevant projects aligned with business objectives.
  • Build valuable skills and experiences to become prepared for entry level opportunities.
  • Mentorship and career development to learn and grow strengths and interests.
  • Participate in volunteer and community service initiatives.
  • Flexible, hybrid work schedule with optional remote Mondays and Fridays, onsite Tuesdays, Wednesdays and Thursdays; plus, half day Fridays.
  • 5 unpaid days off for interns and 10 unpaid days off for co-ops.
  • Nationally competitive compensation.
  • Paid relocation and housing.
  • 401(k) employer contribution top 1% in the nation.
  • Exclusive discounts at the company cheese store and local attractions/events.
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