Media Planner

AKA NYC Limited • New York, NY

4d • $58,000 - $65,000 • Hybrid

About The Position

Media Planner AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows , world-renowned institutions like The Metropolitan Museum of Art , vibrant attractions such as The New York Botanical Garden , and dynamic sports organizations like the Harlem Globetrotters . From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. We are looking for a Media Planner to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to a Media Director, the Media Planner is a full-time position based in New York City.

Requirements

• 2-3 years of experience in advertising/marketing, communications, media, or a related role
• Google Campaign Manager experience required
• Excellent verbal and written communication skills
• Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook
• Demonstrated leadership skills with ability to work as part of a team and autonomously
• Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment
• Meticulous attention to detail, organization skills and accuracy
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories
• Capable of thriving in a fast-paced environment, managing multiple projects and campaigns simultaneously.

Nice To Haves

• Experience with project management tools (eg. Asana)

Responsibilities

• Collaborate with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email
• Manage the execution of approved Media Plans ensuring campaign details and specs are shared with Client Services and campaign timelines are maintained
• Monitor and optimize online programs to ensure effective pacing and performance
• Draft and issue Request s for Proposals (RFPs) to media publishers
• Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing
• Contribute to the development of campaign presentations and reporting materials
• Utilize campaign management, google analytics, and ad verification tools to analyze campaign performance
• Create, deploy, and accurately maintain insertion orders
• Keep vendor media kits and creative spec sheets up to date
• Coordinate vendor meetings and manage scheduling as needed
• Stay informed of industry trends and developments related to media planning

Benefits

• Comprehensive healthcare & dental – 100% employer-paid for employees
• Generous PTO policy , plus ½-day Summer Fridays to make the most of sunny days
• Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning – annual Training & Development fund to sharpen your skills
• Financial wellness perks – student loan repayment or tuition assistance based on tenure
• Paid parental leave – up to 12 weeks to support growing families
• Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
• A pet-friendly office – because great ideas come with great company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed