Media Planner

Wieden+Kennedy•Portland, OR

1d•Onsite

About The Position

The Media department is driven by a singular purpose: to bring big ideas to life and share them with the world. Our mission is to amplify the impact and reach of our storytelling, ensuring that it resonates with audiences on a large scale and grabs people’s attention through a creative approach to Media. We act as a bridge between the idea and the consumer, crafting a world around the narrative and strategically placing it in the sight and minds of those who will connect with it most deeply. We push the boundaries of what is possible and help build the campaigns that case studies are made of. TLDR: Without the Media Department, great ideas go un-noticed. We are the gate-openers of outsized attention. The Media Planner is a skilled and strategic media practitioner responsible for crafting smart, culturally resonant media plans and contributing to the innovation of how our stories show up in the world. They are a student of media and a teacher to those coming up behind them. Media Planners own the tactical execution of campaigns while collaborating across departments and with external partners to push ideas into new territory. They drive details forward, keep the team organized, and continually raise the bar on what effective, creatively aligned media planning looks like. TL;DR): You manage the tactical details on your account while bringing innovation on how we can go above and beyond the typical plan.

Requirements

Ownership Mindset: Confident executor with an eye for detail and a knack for staying a step ahead
Solution-oriented and willing to roll up sleeves to move work forward
Mentor Mentality: Acts as a support system for junior team members and contributes to team learning
Patient, clear communicator who’s comfortable giving and receiving feedback
Skills: Strong working knowledge of media platforms and planning processes
Fluent in Excel and experienced with campaign pacing, tracking, and reporting
Fluent in slide design and storytelling using google slides or similar
Clear written and verbal communicator with an ability to tell stories through numbers and ideas
Experience: 2+ years of experience in media planning, ideally within a creative advertising environment
This position is based in Portland, OR. Must be open to relocation if not currently living in PDX.

Nice To Haves

Familiarity with "self-serve" digital platforms (Meta, Google, TikTok, etc.) preferred

Responsibilities

Leads the development of media plans and recommendations that ladder up to client and creative goals
Owns tracking, pacing, and performance monitoring throughout the life of a campaign
Collaborates with the Media Supervisor and broader team to prepare estimates, finalize buys, and ensure alignment on deliverables
Seeks out unique and breakthrough media opportunities that go beyond traditional planning
Writes thoughtful POVs and brings platform innovations and partnership ideas to the table
Understands how to build media journeys that elevate creative ideas
Guides Associate Media Planners through the foundational aspects of the job; provides support and training through day-to-day tasks
Partners with Media Supervisor to foster a supportive and accountable team environment
Acts as a key point of contact for specific workstreams and client deliverables
Keeps internal and client teams informed of project status and key developments
Works across departments (strategy, creative, analytics, production) to integrate media thinking early and often
Communicates with media partners and manages relationships with platform reps and vendors
Contributes to campaign wrap-ups and optimization strategies based on results
Leverages both first- and third-party data to build targeting strategies and define KPIs
Brings a curious and analytical mindset to campaign performance and ongoing improvement