Media Planner

Crossmedia Inc•New York, NY

2d•Hybrid

About The Position

We’re hiring a bright cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects. (Please note this role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home) Reliable, ethical & operates in the best interest of Crossmedia & clients The Planner maintains and grows a foundational knowledge of both online and offline media channels Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation Manages weekly status calls and serves as the main point of contact with clients Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy Monitors the pulse on changing media and client trends Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation. Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously The first ‘gatekeeper’ and reviewer for Assistant’s work. Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc. Fully comprehends client business objectives and the role media is meant to play in accomplishing them Proactively encourages media + creative integration through cross-agency presentations and timelines Focuses on a quality product, adhering to Crossmedia’s high standards Develops holistic, strategic media plans in partnership with Supervisors and Directors Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments. Successfully interrogates tactical plan details to ensure strategy pull through Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc. Encourages thinking outside of the box, Develops strategic media POVs for clients Personal efforts generate satisfaction – clients, team, company Participates in training programs to enhance their professional growth. Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth. Displays a high level of personal dedication and motivation. Positively contributes to our culture. Troubleshoots team issues and concerns. Builds esprit de corps through strong team communication.

Requirements

Bachelor’s Degree
2-3 + years of experience in media planning at an ad agency
Ability to juggle multiple client projects and responsibilities and meet deadlines
Attention to detail and organizational skills while working in a fast-paced environment
Strong written and verbal communication skills
Excellent analytical and math skills
Capable of working independently and managing projects from start to finish
Experience with managing and mentoring junior team members
Takes initiative in acquiring new skills and taking on a workload
Professionalism and confidence in working with vendors, team members and clients
Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement

Responsibilities

Manages day-to-day planning responsibilities
Leans into the strategic media plan development
Responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance
Maintains and grows a foundational knowledge of both online and offline media channels
Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
Manages weekly status calls and serves as the main point of contact with clients
Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
Monitors the pulse on changing media and client trends
Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation
Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
The first ‘gatekeeper’ and reviewer for Assistant’s work
Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
Fully comprehends client business objectives and the role media is meant to play in accomplishing them
Proactively encourages media + creative integration through cross-agency presentations and timelines
Focuses on a quality product, adhering to Crossmedia’s high standards
Develops holistic, strategic media plans in partnership with Supervisors and Directors
Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments
Successfully interrogates tactical plan details to ensure strategy pull through
Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
Encourages thinking outside of the box
Develops strategic media POVs for clients
Personal efforts generate satisfaction – clients, team, company
Participates in training programs to enhance their professional growth
Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth
Displays a high level of personal dedication and motivation
Positively contributes to our culture
Troubleshoots team issues and concerns
Builds esprit de corps through strong team communication

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs