Media Planner

SINE Digital • New York, NY

24d • $70,000 - $90,000 • Hybrid

About The Position

We are seeking a Media Planner with deep expertise in paid social and paid search, and a solid working knowledge of programmatic buying, to lead media strategy, planning, execution, and reporting for a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country. This role sits at the heart of our media team: analytical, creative, curious, and audience-obsessed. You’ll collaborate closely with Client Account Directors, Data & Insights, SEO, and Media Specialists to shape integrated strategies and deliver high-impact, performance-driven campaigns.

Requirements

• 5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels.
• Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt.
• Strong understanding of best practices across display, CTV, streaming audio, and DOOH.
• Exceptional client-facing communication and presentation skills.
• Strong analytical skills and comfort working with campaign data and performance metrics.
• Able to distill data into simple, meaningful insights and next steps.
• Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously.

Nice To Haves

• Passion for arts, entertainment, and live experiences is a plus.

Responsibilities

• Media Strategy & Planning
• Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.
• Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.
• Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.
• Partner with Account Directors to translate client goals into cohesive, measurable media strategies.
• Campaign Execution
• Manage end-to-end campaign setup, optimization, pacing, and QA across:
• Meta Ads Manager, Google Ads, TikTok Ads
• DV360 (primary DSP), plus familiarity with MNTN and StackAdapt
• Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI.
• Performance Analysis & Reporting
• Monitor campaign performance and proactively identify insights, trends, and optimizations.
• Build clear, concise reports using SINE’s custom reporting app and bespoke Looker Studio dashboards.
• Present findings to clients with an emphasis on translating complex data into actionable next steps.
• Cross-Functional Collaboration
• Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations.
• Contribute to strategic planning, seasonal forecasting, and creative/media alignment.
• Industry Knowledge
• Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.
• Establish and develop relationships with US media owners
• Keep abreast of changes in the NYC and broader US media landscape
• Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
• Represent SINE at various industry conferences and events, building the company’s presence and network.
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

Benefits

• 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
• 3pm finish on a Friday
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Hybrid working and working from home equipment allowance
• Occasional free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees