Media Planner

Wray Ward • Charlotte, NC

1d

About The Position

The Media Planner will be the day-to-day steward of the agency’s media planning process for relevant client accounts and help support the development of go-to-market media strategies. Responsibilities include developing tactical media recommendations, presenting plans, and reporting on campaign effectiveness. The Media Planner collaborates with various cross-functional teams across the agency to ensure alignment and champions the needs of the Integrated Media team. Essential Duties & Responsibilities as Planner Utilize media research tools for data analysis to support strategic media planning decisions Collaborate with media buyers to develop tactical recommendations aligned with client objectives. Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process. Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities. Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position. Culture Alignment At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are: WE, NOT ME — We check our egos at the door. As a result, we know we are stronger together and thrive in a positive atmosphere that welcomes diversity of thought and invites everyone to contribute their best. BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in having the hard conversations, being brave and candid , persuasive and courageous. NAIL IT — Everything we do is about creative problem solving for our clients and the brands they put in our care. Every person here shares individual responsibility for their own, our agency’s and our clients’ success. ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success. Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home. Our Mission We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences. Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change. Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

Requirements

• Minimum of 3+ years of media planning experience, preferably within an agency setting.
• Strong understanding of media planning and buying processes, coupled with a desire to explore new tactics and drive client business growth.
• Proficient with syndicated research and media planning tools such as MediaTool or similar, MRI-Simmons, Nielsen Commspoint Influence and SRDS.
• Familiarity with the digital media landscape is essential, with exposure to traditional media being advantageous.
• Highly organized, methodical and process-driven
• Effective problem-solver and generator of creative, innovative solutions
• Bachelor's degree

Responsibilities

• Utilize media research tools for data analysis to support strategic media planning decisions
• Collaborate with media buyers to develop tactical recommendations aligned with client objectives.
• Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms
• Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication
• Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements
• Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process.
• Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities.
• Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees