Media Planner

Publicis Groupe • Chicago, IL

76d • $49,305 - $65,415

About The Position

We're looking for a Media Planner to develop smart, effective media plans across multiple Lexus Dealership Association (aka LDA) regional markets. You'll tap into local media habits, consumer behavior, and marketplace trends to build strategies that deliver real impact. In this role, you'll guide Assistant Media Planners, collaborate closely with Account teams, and use tools like Nielsen, ComScore, IHS, and Kantar to keep plans sharp and informed. You'll also help drive larger LDA initiatives, explore new media opportunities, and ensure flawless campaign execution.

Requirements

• A Bachelor's degree
• Two years of advertising or transferable experience
• Strong experience with Microsoft Excel, Word, and PowerPoint
• Experience working with MediaOcean (OX), Mediatools/Guideline, Prisma or equivalent programs
• Strong communication skills - both written and verbal
• Ability to build rapport and strong collaborative relationships with internal teams and external vendors and partners

Responsibilities

• Develop and present media plans across multiple smaller markets
• Manage assigned market financials / budgets including flowcharts, billing discrepancies / reconciliations, and vendor negotiations
• Train, mentor and assist Assistant Media Planner with delegated responsibilities
• Execute responsibilities for assigned markets including but not limited to: Issue Goal entries and Buy Authorizations for local buys
• Review and approve Spot Buys for accuracy based on provided guidelines
• Develop Heavy Up / Cut recommendations
• Maintain digital buys and compile / analyze metrics reports
• Ensure accuracy and timely updates of the Master Planning Sheets
• Develop POV evaluations
• Maintain regular communication with account teams and media buyers / vendors to foster strong working relationships
• Strengthen presentation skills through internal and client-facing opportunities
• Lead special projects as assigned
• Travel as needed to client and agency meetings and initiatives

Benefits

• Comprehensive benefits including medical / dental / vision insurance
• 401(k) with company matching
• Unlimited PTO
• Generous paid parental leave
• Tuition reimbursement
• Family forming assistance reimbursement
• Pet adoption assistance + 'pawternity' leave
• Hybrid work schedule (3 days a week in office / 2 days remote)
• Professional development trainings and regular structured performance reviews
• Community volunteer opportunities
• Fun events organized by 'Team Fun'

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree