Media Planner - TV & Audio

About the position

As a Media Planner, you serve as part of Sleep Number's Integrated Media team within the corporate marketing function. The Media Planner delivers planning, trafficking, activation and optimization support for our addressable media channel teams. In this role, you will support multiple media channels including Connected TV, Linear Television, Online Video and Audio in partnership with the Media Program Manager and the Creative Team to inspire best in class creative contributions to media activation placements. As a Media Planner, you will organize and prioritize requests with a focus on meeting deadlines while maintaining a keen attention to details and an awareness of how your work product impacts others.

Responsibilities

• Manage channel budgets for optimal impact
• Support stewardship of media spend by effectively tactically planning, following processes and leveraging critical thinking
• Define KPIs + Benchmarks
• Provide intelligence for ad builds
• Execute asset trafficking
• Ensure timely and accurate Invoice administration with vendor(s)
• Support targeting strategy (key messages to key audience segments leveraging media)
• Partner with creative team to inspire best in class creative contributions to media activation placements
• Partner with publishers and agency team to size audiences & opportunities
• Analyze performance, adjust to improve in real time manner and after events
• Identify opportunities to optimization media and usher changes along to drive the needed impact
• Provide day to day leadership for agency partner teams

Requirements

• 2+ years of experience in addressable media and/or digital media
• Bachelor's Degree in related field or commensurate experience
• Experience with marketing or media planning for offline channels including Audio, TV and Connected TV is desired
• Analytical skills, including an advanced working knowledge of Microsoft Excel
• Natural curiosity & appetite for driving outcomes

Nice-to-haves

• Experience with search engine marketing
• Experience with media budgets > 10MM
• Working understanding of the addressable media ecosystem
• Values test & learn + innovation priorities
• Ability to navigate nimble and fast moving workstreams
• A passion for wellness and health

Benefits

• Medical and pharmacy benefits
• Dental insurance
• Life and disability insurance
• Matched 401(k) Plan
• Paid time off