Media Planner (Pharma Agency)

Avalere Health • Philadelphia, PA

73d • $60,000 - $75,000 • Hybrid

About The Position

The Media Planner's role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning. The Media Planner will oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates and trafficking and billing trackers. The Media Planner will also support the team by contributing to ongoing strategic client engagements - beginning to develop an understanding of the client's business environment, competitive landscape, brand goals, vision and strategy.

Requirements

• Bachelor's degree required, preferably in a related field
• 1+ year(s) of experience in prior media planning function
• Experience with campaign management/ad serving technology and third-party market research tools
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Responsibilities

• Assist in the development and implementation of client media plan and marketing recommendations
• Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print
• Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis
• Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns.
• Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities in regard to deadlines and client need
• Utilize agency resources and cross-functional teams throughout the media planning process
• Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership
• Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job's duties evolve

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance
• Disability coverage
• Medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• Option to work from anywhere across the globe two weeks each year
• 20 vacation days plus one personal well-being day
• Recognize 9 public holidays
• Gifted end-of-year holidays
• Early Summer Friday finish in June, July, and August
• Access free counselling through employee assistance program
• Personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous opportunities to professionally develop with on-demand training
• Support and global mobility opportunities across the business

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees