Media Planner, Integrated Media Planning

Omnicom Media Group • Burbank, CA

283d • $60,000 - $69,000 • Hybrid

About The Position

The Integrated Media Planner plays a key role in the development and execution of media campaigns. He/she is the day-to-day steward on assigned brands that will lead, develop and maintain intimate knowledge of the clients' media campaigns to ensure timely and accurate execution.

Requirements

• Bachelor's degree.
• 1+ years previous media experience.
• Previous integrated TV + Digital media experience preferred.
• Excellent communication skills both written and verbal.
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings.
• Strong presentation, time management, and multi-tasking skills.
• Demonstrated proactive approach to problem solving and critical thinking.
• Ability to be agile and adaptable within a quick turnaround business environment.
• Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements.
• Proficiency in Excel, Word and PowerPoint/Keynote.
• Knowledge of Comscore, Doubleclick, Kantar, MRI/Simmons, Nielsen, Prisma, and R/F tools.

Responsibilities

• Owns all aspects of media planning, including but not limited to: Strategy Development, Implementation and Maintenance, and Inter-departmental Communication.
• Work with Supervisors and Associate Media Directors to identify and craft the overall strategy/approach for the media plan across all channels (National & Spot TV, Digital, Radio, OOH, Print).
• Present plan strategy to Supervisors/Associate Media Directors.
• Utilize analytical tools (Comscore/Nielsen/IMS/MRI/Simmons/Kantar) to determine best media placements for the target audience.
• Analyze competitors' activity in the marketplace and potential impact to our campaigns.
• Create decks illustrating the strategies and media tactics of the campaign.
• Accurately manage client budgets, investments and SOX compliant purchase authorization process.
• Manage the Assistant Media Planner in the day to day duties and maintenance of the media plan including inventory shifts, delivery discrepancies and budget monitoring.
• Review and analyze TV/Radio schedules/buys to ensure they are meeting the defined goals and overall plan strategy.
• Assist the Account Management team with analyzing the digital campaign reports, pointing out insights and optimization recommendations.
• Accurately finalize all client-facing documents.
• Work with activation (Broadcast, OOH/Print) and traffic teams (TV/Digital) to ensure accuracy, consistent execution and seamless client service.
• Develop Assistant Media Planners, teach media fundamentals and planning process, delegate work and aid in prioritizing tasks.
• Encourage new thinking and knowledge growth.
• Manage project timelines and produce accurate and timely deliverables.
• Communicate effectively with team members of all levels.
• Excel in a fast-paced environment while adapting to the evolving needs of the client.
• Develop POVs as needed.
• Proactively monitor media landscape and identify relevant trends pertinent to the client.
• Maintain strong, professional relationships with the vendor community.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree