Media Planner- Hybrid (Plano, TX

Intertrend Communications • Plano, TX

260d • $60,000 - $75,000 • Onsite

About The Position

The Media Planner constructs the strategic foundation for both traditional and digital media plan development, ensuring that all tactics are grounded in these guiding principles within the multicultural Asian American market. You will work closely with clients and all internal and external partners, coordinating efforts to ensure streamlined communication and that tactical plans are delivered and executed in a timely and accurate manner. You have experience in developing media plans and in gathering and interpreting data. Now, you are seeking to challenge yourself as a STORYTELLER, aiming to impress our clients by applying your analytical skills in a creative and insightful way. This is not a remote role. Candidates must live in the Dallas-Fort Worth Metropolitan or surrounding areas to commute to the office 3 days a week.

Requirements

• A four year college degree or equivalent in Field.
• 2+ years media planning experience in traditional, digital or programmatic media.
• Strong analytical skills, problem-solving, negotiation skills, and attention to detail.
• Demonstrated strong oral/written communication skills.
• Strong work ethic and highly organized.
• Ability to work in a team environment and independently.
• Experience with entertainment and automobile clients is highly desirable.
• Preferred technical proficiency with media systems (DV360, GWI, MRI, Nielsen, Prisma).
• Bilingual abilities in any Asian languages are a plus.
• Proficiency in MS Office: Excel, Word, PowerPoint, and Google Slides.

Nice To Haves

• Full service agency experience preferred.

Responsibilities

• Construct strategic media plans for traditional and digital media.
• Develop and present cross-channel media plans based on client marketing direction.
• Assist in traditional media, digital, and programmatic media planning for national campaigns targeting Asian American audiences.
• Maintain budget control and ensure execution of media plans.
• Transform data into actionable insights through storytelling.
• Engage in optimization of digital campaigns using Campaign Manager 360 and Search Ad 360.

Benefits

• Opportunity to work with a fun and hard-working team.
• Bring your pet to work.
• Community volunteering programs.
• Opportunities for personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree