Media Planner and Buyer

Digital United•Farmington, CT

1d•$75,000 - $90,000

About The Position

We are seeking an innovative and results-driven Media Planner to join the Mediate.ly team. Focused on digital media while appreciating the nuances of traditional media, this role is designed for individuals eager to make a measurable impact in media planning and execution. The Media Planner will play a pivotal role in driving campaign success for our clients, balancing creativity with flawless execution and analytical prowess in a fast-evolving media landscape.

Requirements

3-5 years of experience in media planning, with a focus on digital & traditional Media
Bachelor’s degree in Advertising, Marketing, Communications, or related field.
Agency experience. Comfortable in a fast-paced, client service environment.
Proficiency with Microsoft Office Suite, especially Excel and Powerpoint.
Strong communication, analytical, and organizational skills.
Very detail oriented.
Client service focused.
Ability to manage multiple projects in a dynamic environment.
Experience planning and buying for traditional media tactics such as Radio, TV, OOH, Event Sponsorships.
Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra).

Nice To Haves

Experience working in Healthcare and/or Higher Education is a plus!

Responsibilities

Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives.
Own detailed plan development and management including rfp management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation.
Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery.
Participate in the financial aspects of media planning, including billing reconciliation and media buy execution. manage make-goods and added value.
Contribute to media strategy, campaign reports, and client presentations.
Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team.
Build and maintain relationships with media vendors, exploring innovative opportunities for clients.
Use research tools to define target audiences and identify strategic media buying opportunities.
Be seen as a reliable resource to clients and internal team members.
Work with internal teams to ensure effective campaign execution and alignment with client objectives.