Media Operations Specialist
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About The Position
In this role, you will drive performance and profitability by ensuring that every dollar spent is maximized through optimization strategies. This includes tracking inventory, refining publisher strategies, and making real-time adjustments to campaigns to deliver the best results for both clients and the company's bottom line. You will also be responsible for optimizing and scaling ad campaigns by identifying high-potential inventory sources and scaling successful placements. Building relationships with new publishers and finding creative ways to scale existing ones will be key to driving continuous improvement in campaign performance. Additionally, you will strengthen publisher engagement and collaboration by developing initiatives aimed at deepening relationships with publishers, such as creating regular performance review sessions and feedback loops to address challenges and identify opportunities for optimization.
