Media/Marketing Administrator (Hybrid) - Bernard Becker Medical Library

Washington University in St. Louis•St. Louis, MO

12d•Hybrid

About The Position

This position serves Bernard Becker Medical Library, working closely with library leadership and reporting to the library director. The Media-Marketing Administrator plans, develops, refines, and implements targeted marketing initiatives based on library needs and priorities. Develops, writes, designs and produces final product communications and advertisements for internal and external delivery, including website, newsletter and social media content, as well as posters and handouts. Effectively defines and tracks established and potential markets; tracks impact to measure and modify.

Requirements

Bachelor's degree
Marketing (3 Years)

Nice To Haves

Master's degree
Backbase Front-End Web Development
Communication
Electronic Media
Interpersonal Communication
Microsoft Office
Oral Communications
Print Media
Project Leadership
Website Content Development
Written Communication

Responsibilities

Content Creation and Management Develops and manages marketing content for diverse platforms, including websites, social media, email campaigns, and print materials.
Marketing Strategy Development Creates and implements marketing strategies to increase awareness and engagement with library services, programs, and resources.
Social Media Management Manages and curates the library's social media presence, engaging users and promoting library initiatives.
Market Research Conducts research to understand user needs and preferences and identify new marketing opportunities.
Collaboration and Communication Works with other librarians, faculty, and staff to coordinate marketing efforts and ensure consistent messaging.
Event Promotion and Coordination Promotes library events and workshops through various marketing channels. Provides basic event planning and coordination, such as room reservations, catering, and registration.
Reporting and Analysis Tracks and analyzes the effectiveness of marketing campaigns and makes data-driven decisions.
Staying Current Keeps abreast of emerging technologies and trends in library marketing and communication.

Benefits

Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume