Self Service Media Manager

Advantage Solutions•Boston, MA

1d•Remote

About The Position

M E D I A M A N A G E R - R E M O T E AMP is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy. The role of the Media Manager is to develop and manage the successful execution of commerce media programs for one or more clients, including program design and implementation as well as overseeing quality of work by any direct reports across his/her assigned book of accounts. The role requires a strong understanding of digital media to effectively drive day-to-day tactical execution and optimization of campaigns and deliver successful program outcomes. The Media Manager is Responsible for Overseeing Media Campaigns, Including But Not Limited To the Following Channels: Programmatic, Social and Search. This Role Requires Surgical Troubleshooting, Creative Problem Solving and Expert Project Management Skills. The Ideal Skills for This Role are Attention to Detail, Technical and Digital Acumen with Tools and Process and the Ability to Build Consensus.

Requirements

6-8 years self-service retail media experience as both a practitioner and manager.
Strong professional presence and communication skills
Comprehensive data analysis and problem-solving skills; able to draw conclusions and with guidance, you can devise strategic recommendations based on findings.
Strong Microsoft Excel skills: pivot tables, vlookups, and chart building. Working knowledge of Visual Basic macros is a plus.
Experience with bid management platforms i.e., SKAI, Pacvue, etc.and ad tech tools (e.g., Mediaocean, various RMNs, ad servers, and DSPs)
Strong quantitative experience with proven ability to interpret data and craft recommendations.
Able to evaluate and recommend specific partners/tactics/tools, draft plans/performance reports in a logical format/flow, and effectively articulate overall program objectives/approach/results.
Able to anticipate client needs/perspective/process and respond accordingly.
Capable of developing and maintaining relationships with key media partners/vendors.
Experience managing direct reports; able to effectively lead and motivate others from plan development through execution and measurement.
Meticulous and well organized with persuasive communication skills (written & verbal).
Effective time management skills – able to prioritize and meet deadlines.
Strong troubleshooting, problem-solving and issue resolution skills, along with an ability to collaborate cross-functionally in a fast-paced environment.
3-4 Years of Experience and Knowledge of Media Planning and Campaign Management
Strong Written and Verbal Communication Skills
Team Player, With the Confidence to Take the Lead When Necessary
Passion and Intellectual Curiosity for Consumer Technology, Social Media and Emerging Digital Technologies
Demonstrated Self-Starter
Strong prioritization skills
Good interpersonal skills
Ability to work effectively with management
Ability to direct, lead, coach and develop people
Strong work ethic
Ability to handle pressure and be professional under pressure
Understands the perspective of clients and can turn their priorities and strategy into positive initiatives for the company
Proven track record of success in every role
Action-oriented and results-driven
Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions
Skillfully and effectively engages, motivates, and leads others
Excellent presentation skills
Extensive understanding of the CPG industry
Outstanding written and oral communication skills
Comprehensive technical skills to include being proficient in Microsoft Office suites
Working knowledge of syndicated data
Ability to influence others
Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate.

Nice To Haves

Working knowledge of Visual Basic macros is a plus.
MBA Degree or equivalent experience

Responsibilities

Oversees and guides self-service retail media programs for portfolio of clients.
Lead day-to-day team in planning, buying, management and optimization of self-service retail media campaigns.
Main point of contact for client, third-party vendors, and internal departments for matters involving retail media management against client portfolio.
Develop a strong understanding of client’s business, including their products & services, competitive landscape, and trends in their industry.
Responsible for translating objectives from client and account leadership into actionable strategies and tactics for retail media campaigns.
Contributes to the development and execution of retail media strategies, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly.
Oversee program budgets, invoicing, and billing reconciliation as well as inventory procurement, including contracting, spec gathering and ad trafficking.
Employs analytical reasoning, data analysis, and critical thinking skills to manage campaigns effectively and efficiently.
Collaborate with Analytics team to quantify the impact of our work on our clients’ business and drive continual improvements.
Manage one or more junior team members, appropriately delegating to maintain a balanced workload while providing training, support, inspiration, and constructive feedback on their work.
Stay up to date with all market/consumer trends and commerce media partners/platforms and actively share learnings with the broader team.
Collaborate with cross-functional agency to identify areas for process improvement, centered around delivering client value and success.
Oversee a Team of Media Coordinators, Specialists and Senior Specialists. Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports.
Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports
Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.) Conduct Quarterly Reviews Under the Key Initiatives and Roadmap, While Articulating Our Key Pain Points
Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback
Participate and lead team, department and agency trainings
Develop strategic learning artifacts –POVs, platform-update alerts, assessment of industry news – on behalf to further internal and external (client) learning
Present thought-leadership to clients and peers within related landscapes to further personal and professional growth Lead client-specific and practice-specific educational sessions Mentor junior team members in cross-training efforts
Proactively identify growth opportunities within existing brands for additional partnerships, service
Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer’s Health and Usage is Maintained
Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution
Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders
Manage and Continually Improve Reporting and Evaluation Output for All Campaigns
Provide Strategic Direction on Client Calls
Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)
Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management
Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings
Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success