Media Intern

True Media•Kansas City, MO

1d•Hybrid

About The Position

The Media Intern will gain exposure to a variety of departments with tasks that support our True Success processes. They must become well versed in internal media software including Advantage, Asana, and DataStride, as well as client dashboards, some research tools, and general media practices. They should be a self-starter to keep up with our fast-paced environment. They should be inquisitive, proactive, take pride in their work, and enjoy being part of a team. An important part of the internship experience is learning, therefore, training on tools, teams, media channels and processes will be about 50% of the program, with the other 50% spent helping teams move client work forward or working on assigned group projects.

Requirements

Ability to effectively present information and respond to questions from groups of managers, clients, customers, and employees.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
To perform this job successfully, an individual should be proficient with computers and Microsoft Office.
Experience with Excel, specifically, is required.
Graduates with a Bachelor's Degree with a concentration in advertising, marketing, communications, or similar course of study
Students who hold the status of Senior level in their major with a graduation date in 2026 from a four-year college or university with a concentration in advertising, marketing, communications, or similar course of study.

Nice To Haves

Knowledge of media math is a plus.
Previous industry experience/internships and participation in ad clubs/school projects preferred but not required.

Responsibilities

Participate in the account management phase by assisting with the creation of client materials including presentation decks, performance reports, and flowcharts.
Develop an understanding of the purpose and basic structure of a media brief and MAP document.
Learn proper internal documentation and meeting follow-up procedures (e.g., documenting key decisions, sending contact reports).
Participate in the strategy and planning phase by developing a basic understanding of the media research tools available within the Agency.
Develop an understanding of how to perform basic data pulls from identified platforms, such as MRI-Simmons.
Understand different audience segmentation strategies.
Basic knowledge of utilizing syndicated data (e.g., Kantar, Nielsen) for competitive analysis.
Understand the difference between a channel and a tactic.
Participate in the activation phase by assisting with buying guideline creation, generating and issuing insertion orders and creative spec development across all media types.
Gain a working knowledge of how to input data into the buying systems such as ADvantage planner and Strata Eleven.
Develop a basic understanding of campaign optimization techniques (e.g., pacing adjustments, bid strategies).
Understand how to develop paid search keywords and draft copy.
Learn what data to pull for purposes of reporting.
Participate in the project management phase by assisting with scopes of work, hours estimates, timelines, media authorizations, Asana tasks, and file architecture.
Collect, develop and issue deadlines for materials needed and report deadlines for creative and internal traffic teams.
Understand the hand-off process between departments (e.g., from Planning to Activation).
Participate in weekly internal status meetings and learn to document key actions.
Participate in the campaign operations phase by developing an understanding of campaign measurement strategies including the use of DataStride and working with RADaR where appropriate.
Learn to monitor campaign delivery, understand and assist with campaign trafficking and pacing.
Exposure to privacy regulations impacting digital media (e.g., cookie depreciation, GDPR/CCPA).
Understand the tag management process (e.g., using GTM).
Exposure to basic quality assurance (QA) steps for ad creatives and landing pages.
Participate in the billing and auditing phase by understanding general media accounting and media math practices which includes billing, reconciliation, and budget management.
Understand the flow of funds and financial reconciliation cycle from client to vendor.
Exposure to compliance requirements for financial reporting.
Participate in the new business and pitch development phase by assisting in prospect research and pitch presentation materials.
Develop a basic understanding of the agency's core capabilities and how they align with potential client needs.
Assist with the organization of RFI/RFP (Request for Information/Proposal) responses, learning how to track and document pitch assets and follow-up activities, and develop a working knowledge of how to format and contribute to pitch presentation decks, ensuring consistency in design and messaging.
Participate in the agency marketing and communications phase by assisting with the creation of internal and external communications materials, such as newsletters and social media content drafts.
Develop an understanding of the agency's brand guidelines and thought leadership topics.
Establish and maintain positive relationships with media partners and internal team members.
Appropriately respond to all communication, including email and calls within 1-business day.
When needed, refer any problems to their mentor.